Brands that are paving the way with social communities

Meet 14 influencers you might want to know | Brands that are paving the way with social communities | Infographic: 2022 marketing graphics to be inclusive, bold Created for ignoble.experiment@arconati.us |  Web Version September 29, 2021 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE   The Big Story Meet 14 influencers you might want to know Influencer marketing agencies share details of 14 influencers who are experiencing growth and are prime candidates for brand collaborations. Among those highlighted are Christie Cronan on Instagram who "has built a genuinely engaged audience over the years, who especially love her diverse family," says Sway Group's Tiffany Romero, and Emily Mariko, a creator on YouTube, TikTok and Instagram whose "segmented content approach makes her super versatile for brand partnerships," notes Movers+Shakers Evan Horowitz. Full Story: Ad Age (tiered subscription model) (9/29)      Your customer support, now on WhatsApp The WhatsApp Business API is built for enterprise companies to enable one-to-one interactions at scale, on the preferred global messaging app. Put simply, it lets you meet your customers where they're at. Get the WhatsApp Business API from tyntec. ADVERTISEMENT: Connecting & Collaborating Brands that are paving the way with social communities (Pixabay) Forbes Agency Council experts highlight 11 brands that are successfully leading the charge in online community development among customers and prospects, including GoPro, which turns its camera users into heroes by posting their content and using it in ads. Glossier earns praise for its community of nano- and microinfluencers, and Noom is recognized for its niche community of "Noomers" who support each other's health journeys. Full Story: Forbes (tiered subscription model) (9/28)      Infographic: 2022 marketing graphics to be inclusive, bold This infographic highlights the eight graphic design trends Venngage is predicting for 2022 marketing communications, all of which share a common denominator of imbuing entertainment value. The trends include inclusive visuals representing various ethnicities and orientations; fun data visualizations; colorful icons and illustrations that attract attention and quickly summarize messaging; branded memes that add levity; and social screencaps that appear across platforms. Full Story: Business 2 Community (9/27)      How to boost agency performance with metrics Metrics can measure more than your clients' performance. New solutions make it possible to track data on staff time, resources and other factors that affect profitability and efficiency at the project, client, portfolio and agency level. Experts from Adtegrity and NetSuite discuss trends affecting marketing and the metrics that really matter in this on-demand webinar. Watch Now ADVERTISEMENT: Marketer Moments Miller Lite invites football fans to win luxury rings (Miller Lite/YouTube) Miller Lite created a Miller Timeless Collection of six luxury rings that can be won via an Instagram contest and contain built-in sensors that recognize nearby rings -- enabling a group of six ring-wearing football fans to gather together for the chance to unlock a prepaid digital "Beer for Life" card worth $10,000. The contest is explained in a 60-second social spot that spoofs luxury jewelry advertising and is being promoted with influencers and social media. Full Story: Marketing Dive (9/28)      Free eBooks and Resources Free eBooks and resources brought to you by our partners Why Workers Are Calling BS on Leaders About Returning to the Office 1,869 Leadership Quotes - Timeless Truths Google Chrome Quick Reference Guide 101 Productivity Principles to Help You Work Less & Achieve More Free Guide: Practical Stress Busting Secrets Platform News TikTok event highlights e-commerce ambitions TikTok used its first public business event, TikTok World, to announce initiatives aimed at brand safety, e-commerce and creator marketing. Partnerships with companies such as DoubleVerify and Oracle, features like an updated Creator Marketplace and a Creative Center, and improved in-stream shopping tools were among the presentation's highlights. Full Story: Social Media Today (9/28),  Ad Age (tiered subscription model) (9/28),  Adweek (9/28)      YouTube enhances video analytics, app functionality YouTube Studio now shows creators which of their videos get viewers to come back and which attract new audiences, as well as giving mobile users access to member and viewer metrics. Other features that the platform is expanding from its desktop version are video performance metric alignment and the ability to switch currency displays. Full Story: Social Media Today (9/28)      Facebook, agencies at odds over brand safety Facebook's recent assurances about maintaining brand safety and stopping disinformation have not completely convinced executives at companies such as Omnicom, which is calling for third-party audits of the platform. IPG Mediabrands' Magna reports that most social media outlets lack strict policies about misinformation and that many of their guidelines are confusing. Full Story: The Drum (free registration) (9/28),  Ad Age (tiered subscription model) (9/28)      Measurement Matters Report: Instagram creators lax with hashtag disclosures Awin analysis of more than 20 million Instagram posts revealed 76% hid required disclosure hashtags such as #advertisement, #gifted, #affiliate, #ad and #sponsored. Only 5% of creators led with the elements, while 59% inserted them mid-post, 24% placed them after the main content and 12% made them part of the comments. Full Story: Mobile Marketing Magazine (9/28),  The Drum (free registration) (9/28)      Social Shareable Kit Kat goes viral with eating etiquette question (Ged Carroll/Flickr) Nestle's Kit Kat brand generated 4.3 million views on Instagram and TikTok within 48 hours of launching the "Have a Bite" campaign, which asks people if it is OK to bite into the bar without breaking off a section first. The Kit Kat Australia and New Zealand campaign riffs off a social media debate and serves as an organic way to connect with fans, "[r]ather than trying to engineer a discussion from scratch," said Simon Koay, associate creative director at campaign agency Wunderman Thompson Australia. Full Story: Adweek (9/28)      About the Editor Mike Driehorst (That's me on the right, with Rocky ensuring I have a good head on my shoulders.) You know what I love about the stories on influencers and communities above? They go back to one of the roots of social media: Personal connections, whether to a community or a topic or two. Too often social media marketers feel pressure for big reach and engagement numbers. What really counts are the connections, which then spur loyalty and true long-term success. Since no one likes one-way social media, if you like what we're doing -- or don't like -- or even have suggestions for stories, drop me a line. And if you really like what you read, I'd appreciate it if you'd share this sign up link with your colleagues.     Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. Help Spread the Word SHARE Or copy and share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv Marketers are creating visuals that are more reflective of society, are more engaging, and most importantly, more entertaining. Ronita Mohan, a content marketer at Venngage, writing for Business 2 Community       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004