An Ignoble Experiment: Brands poke fun at Facebook, Instagram amid outage

Created for ignoble.experiment@arconati.us | Web Version

October 5, 2021

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The Big Story

Eos CMO talks TikTok strategy

Soyoung Kang, chief marketing officer at Eos, talks in this video interview about why the brand became an early adopter of TikTok and offers advice to marketers on how to get the best results on the platform. "It's consistency married with a constant appetite for experimentation that really has been our winning combination," Kang said.

Full Story: Ad Age (tiered subscription model) (10/4)

Prioritizing privacy, winning customers
Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. They must proactively communicate a necessary value exchange for the collection and use of first-party data – or get left behind. In this on-demand webinar, industry experts discuss actionable ways to win over consumers and use privacy to improve your brand experience. Watch now

Connecting & Collaborating

Opinion: Enhance engagement, reach with memes

Meme marketing is an inexpensive and speedy digital tactic that enhances connection with younger audiences and boosts organic reach, writes content marketing strategist Yash Chawlani. He highlights examples of memes from leading brands such as Chipotle, Gucci and Adobe and urges marketers to focus on funny and relatable efforts that are trending.

Full Story: Business 2 Community (10/4)

Salespeople must tread carefully with social selling

(Pixabay)

Most salespeople have embraced social selling, but they must be careful not to hurt their credibility by misusing this valuable tool. Salespeople should make sure their online profiles are crafted to appeal to ideal customer personas and use social selling to earn trust, not to pitch solutions.

Full Story: The Center for Sales Strategy (10/4)

How small businesses can maximize Facebook profiles

Smaller companies can get more out of Facebook pages by mapping their locations and including other relevant information, technology writer Haiden Hibbert notes. Other tips include using Facebook for customer support and watching competitors' profiles.

Full Story: Business 2 Community (10/1)

[Webinar] Boost performance with metrics
Marketers love metrics. But you're more likely to use them to measure and report on client performance than for overall agency performance. New solutions make it possible to track data on staff time, resources and other factors that affect profitability and efficiency at the project, client, portfolio and agency level. Join experts from Netsuite and Adtegrity as they discuss trends affecting marketing and the metrics that really matter. Watch Now

Platform News

YouTube enhances CTV ads with shoppable component

YouTube is including URLs at the bottom of the screen on its video action campaign ads to let connected TV viewers shop on mobile devices or computers without disrupting their viewing. The tool is available globally through Google Ads and provides real-time notifications of how many people sign up with a business, visit a website or make a purchase, as well as other metrics.

Full Story: Adweek (10/5), TechCrunch (tiered subscription model) (10/4), MediaPost Communications (free registration) (10/4)

Report: Facebook states case in wake of accusations

Facebook sent a letter to ad agencies and brands rebutting allegations made during a "60 Minutes" interview with former employee Frances Haugen that the company knowingly allowed harmful content, according to Ad Age. In part, Facebook pointed to its "strong track record" of driving product and policy improvements, yet some advertisers are concerned that Facebook is contributing to political polarization or teen body issues.

Full Story: Ad Age (tiered subscription model) (10/4)

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Brands poke fun at Facebook, Instagram amid outage

(Instagram/Twitter)

Brands survived the Facebook outage by taking refuge on Twitter, which marked the occasion with a tweet that read, "Hello literally everyone," drawing 3.1 million likes and more than 575,000 retweets. Instagram replied to Twitter with a spiral eyes dizzy emoji, to which Burger King responded, "U ok bestie," while Snickers wondered whether Facebook was just a bit hungry.

Full Story: Ad Age (tiered subscription model) (10/4)

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Mike Driehorst

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Haiden Hibbert, writing for Business 2 Community