An Ignoble Experiment: Behind Slim Jim's social media strategy

Created for ignoble.experiment@arconati.us | Web Version

December 2, 2021

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The Big Story

Behind Slim Jim's social media strategy

Conagra Brands' Amy Morgan and 180 New York's Evan Weissbrot discuss managing Slim Jim's social media accounts and tapping into the "Long Boi" community that was already parodying the brand on social. "Instead of the narrative being dictated by the brand, the narrative was now shared with this audience and that's what created that groundswell of not only engagement but the desire to be part of something bigger than the brand itself," Weissbrot says.

Full Story: Adweek (12/1)

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Connecting & Collaborating

How to overcome a blogging rut

(Pixabay)

Executives charged with developing engaging blogs can boost their odds for success by conducting research to learn about readers' interests, selecting topics tailored to different customer personas, inviting input from other businesses, attending conferences to spot industry trends and summarizing quotes from related experts, suggests Kailynn Bowling, ChicExecs co-founder. "Successful content marketing requires consistency" and "won't work if you rehash and recycle what everyone else is saying."

Full Story: Forbes (tiered subscription model) (11/30)

5 secrets to content marketing success

Syntax Marketing Director Matt Royse offers five ways for writers to be successful with their content marketing posts, including focusing on serving over selling, sharing personally meaningful stories and writing with brevity in mind.

Full Story: PR Daily (11/29)

Marketer Moments

Spotify wraps up a "totally normal" 2021

(Spotify)

Spotify unveiled its annual in-house global holiday "Wrapped" campaign, with media handled by UM Worldwide, which features creative informed by listener insights that focus on a "totally normal" year. The campaign, running across out of home, social, digital and connected TV, is accompanied by personalized in-app elements that can be shared across social media, including a "2021: The Movie" experience based on listening habits, an "audio aura" visual and an interactive playing card game.

Full Story: Muse by Clio (12/1), The Drum (free registration) (12/1), Ad Age (tiered subscription model) (12/1)

Featured Content

Sponsored Content from SmartBrief Marketing

The Future of Events According to B2B Marketers

In 2020, B2B marketers were forced to abandon their traditional in-person event playbook and turn to virtual events. At the onset of 2021, many marketers were optimistic about the prospects of once again attending in-person events, and yet, many marketers still planned to stick with virtual conferences and shows. So what does the future hold for events? SmartBrief surveyed B2B marketers to find out. Read the blog post and download our new infographic.

Platform News

Reddit adds live updates to enhance engagement

(Reddit Inc.)

Reddit seeks to boost in-app engagement with new features such as dynamic counts for up and down votes, showing added comments in real-time and displaying anonymous indicators noting the number of people reading a post. The features are being delivered to Android, iOS and web users who are using the latest Reddit design.

Full Story: Ars Technica (12/1), TechCrunch (tiered subscription model) (12/1), Social Media Today (12/1)

TikTok expands tools, monetization opportunities

TikTok is launching a Creator Next portal and opening its Creator Marketplace to users with a minimum of 10,000 followers. Those with at least 100,000 followers will also have access to TikTok's tipping feature, which it was testing in November, and can receive video gifts.

Full Story: TechCrunch (tiered subscription model) (12/1), Adweek (12/1), Social Media Today (12/1)

Experts forecast strong ad growth, peak users for Twitter
Adweek (12/1)

Clubhouse expands language, topic offerings
Adweek (12/1)

Measurement Matters

PQ Media: Digital, alternative media fueling 2021 spending

PQ Media predicts marketing media spending will realign to pre-pandemic levels this year with a 7.2% global increase to $1.376 trillion and 8.7% growth in the US to $539 billion. US growth will be driven by digital and alternative media spending with a 14.7% increase, compared with traditional media with 3.7% growth; though, in total dollars, traditional media will still outperform digital and alternative media: $281.13 billion versus $257.91 billion.

Full Story: MediaPost Communications (free registration) (12/1), eMarketer (12/2)

Social Shareable

The Woo excites social with Cardi B's Whipshots

(I Am Cardi B/Instagram)

The Woo created a social campaign to introduce Cardi B's new Whipshots brand, a whipped cream infused with vodka created with Starco Brands, which debuted with a post featuring a video and an image on the star's Instagram account that attracted more than 915,000 likes in under a day. Rogers & Cowan PMK is providing PR and other support for the product, which is being released in limited daily drops throughout December and will be available in stores and online later.

Full Story: MediaPost Communications (free registration) (12/1), Ad Age (tiered subscription model) (12/1)

About the Editor

Mike Driehorst

(That's me on the right, with Rocky ensuring I have a good head on my shoulders.)

Is a social media newsletter really social if you don't know who's behind it?

Every day, I along with contributor Jo Hamilton and others at SmartBrief work to keep you informed on the latest tips, news and how-tos in the social media and content marketing world.

Since no one likes one-way social media, if you like what we're doing -- or don't like -- or even have suggestions for stories, drop me a line. And if you really like what you read, I'd appreciate it if you'd share this sign up link with your colleagues.