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2022/01/07

How NFTs are poised for change in 2022

Created for ignoble.experiment@arconati.us |  Web Version
January 7, 2022
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The Big Story
Nonfungible token verification will be offered by major platforms this year and significantly increase the social value of buying and amplifying digital assets among consumers, writes entrepreneur Prerna Gupta. Other predictions include sidechains driving NFT rates down, music assets and wearables for online personalization gaining traction and 3D avatars becoming more dynamic with movement and expressions.
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Connecting & Collaborating
Communications professionals can write better, easier and faster if they "unlearn" standard processes and instead pre-write, write and rewrite, suggests communications expert Ann Wylie. Wylie offers eight tips to help communications professionals improve their business writing.
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8 ways to improve LinkedIn ads
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Clear goals and targeting options can help businesses build a solid foundation for LinkedIn ads, social media marketer Anna Sonnenberg writes. Once those are in place, eight tweaks, including succinct copy, strategic use of emojis and urgent language, will improve results, Sonnenberg notes.
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Captioned videos are a growing trend as users are bombarded with content and often multitask while consuming video. Aaron Paquette of AccelerateSG offers best practices for captions and how they can be inclusive while attracting a more diverse audience.
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Why B2B marketing needs Twitter
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Twitter's potential for relationship-building, thought leadership and engagement make it a must for business-to-business marketing, startup adviser Hillel Fuld writes. Fuld outlines how to maximize those functions, as well as Twitter's capabilities as a real-time search engine and a recruiting tool.
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Marketer Moments
Why Marriott is focusing on social media, metaverse
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Brian Povinelli, Marriott International's senior vice president of brands, discusses why the global company is focusing on metaverse marketing amid changing consumer travel behaviors, the successful launch of its first nonfungible token collection, the reasoning behind media partner consolidation and why it's tapping into social media. "To have that immediacy and be top of mind when making these more impulse decisions, social is a platform that allows us to be in that conversation a little bit more on a daily basis and change the messaging up more quickly than traditional media outlets," Povinelli said.
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    Once TikTok users can display and use their unique, verified NFTs in their posts, the game completely changes, because the social value of purchasing and broadcasting NFTs increases exponentially.
    Prerna Gupta, writing for TechCrunch
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