An Ignoble Experiment: How to collaborate with others on content marketing

Created for ignoble.experiment@arconati.us | Web Version

February 24, 2022

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The Big Story

February's best TikTok campaigns from brands

Ad Age provides a round-up of its top five TikTok campaigns from brands so far this month. Among those highlighted are PacSun's Super Bowl video with TikTok star Anna Sitar, which has attracted 4.6 million views, and The Container Store's #ShowUsYourDrawers challenge, for which the hashtag has garnered 1.7 billion views.

Full Story: Ad Age (tiered subscription model) (2/24)

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Connecting & Collaborating

How brands need to adjust to changing cultural trends

Kian Bakhtiari, founder of The People marketing consultancy, highlights seven cultural trends poised to shape the next decade and how brands will need to adjust. Trends include combating creator inequality, a return to local traditions, employee activism and recognizing differences in diversity, noting that "the journey to inclusion should start with anti-racist policies, inclusive hiring practices and only then external communications highlighting commitments to racial and social justice."

Full Story: Forbes (tiered subscription model) (2/20)

How to collaborate with others on content marketing

Marketers share advice on how to create content that resonates with customers by collaborating with cross-discipline teams. Tips include persuading others to get involved by spotlighting how content could benefit their work, uniting on common goals, inviting colleagues to co-create and keeping other teams informed on performance.

Full Story: Content Marketing Institute (2/24)

Marketer Moments

Wrangler teams with Leon Bridges for NFTs

(Wrangler)

Wrangler teamed with Leon Bridges to celebrate its 75th anniversary with a "Mr. Wrangler" push that features 75 "Icon-Tier" nonfungible tokens, which showcase the musician's dance moves. The NFTs also unlock online communities, branded virtual gear on Decentraland, and a VIP invite to Bridges' performance at New York Fashion Week.

Full Story: Marketing Dive (2/23)

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Platform News

Meta working on way to verbally build your virtual world

(Meta AI/YouTube)

Meta is developing voice-assisted artificial intelligence technology to simplify engagement within its virtual worlds, such as a Builder Bot that enables users to create 3D environments simply by requesting desired elements, company leader Mark Zuckerberg announced. Other related technologies in development include chatbots, speech translators and 3D scanning tools.

Full Story: TechCrunch (tiered subscription model) (2/23), Social Media Today (2/23), BNN Bloomberg (Canada) (2/23)

LinkedIn offers marketers support with new community

LinkedIn plans to offer insights and tools in its refreshed Marketing Partner Community Group while strictly banning multi-level or network marketing. The platform previously de-emphasized its groups feature after personal promotions and other forms of spam dominated many.

Full Story: Social Media Today (2/23)

Measurement Matters

Publishers dominate social media brand discourse

Publishers created 35% of content from brands on social media during 2021, Comscore found, and finance was the fastest-growing category across platforms. The study also revealed 27% growth in influencer followers on Facebook and 21% on Instagram.

Full Story: MediaPost Communications (free registration) (2/23)

Social Shareable

Female scientists "spam" Twitter in Colombia

Thanks to a hashtag created by Andrea Guzman Mesa, a Ph.D. candidate in astrophysics, women in STEM were trending on Twitter in Colombia for several days. Using the hashtag #spamdecientificas -- meaning female scientist spam -- women in STEM shared photos of themselves and their work to boost visibility and call attention to issues of representation in STEM fields.

Full Story: Forbes (tiered subscription model) (2/22)

About the Editor

Mike Driehorst

(That's me on the right, with Rocky ensuring I have a good head on my shoulders.)

Is a social media newsletter really social if you don't know who's behind it?

Every day, I along with contributor Jo Hamilton and others at SmartBrief work to keep you informed on the latest tips, news and how-tos in the social media and content marketing world.

Since no one likes one-way social media, if you like what we're doing -- or don't like -- or even have suggestions for stories, drop me a line. And if you really like what you read, I'd appreciate it if you'd share this sign up link with your colleagues.