Social media managers see TikTok's new 10-minute video capabilities as a competitive move, but marketers such as Rare Beauty's Katie Welch see the longer format as a potential double-edged sword that requires a solid creative strategy to maintain consumers' attention. Book of the Month's Samantha Boures is letting its influencers decide whether to adopt the format, while Duolingo's Zaria Parvez notes, "People gravitate toward good content, regardless of its length."
How agile insights help drive change Today's consumers see more ads than ever before. In order to curate targeted ad campaigns that resonate with their audiences and create a lasting impact, marketers need to leverage technology and expertise and use an agile approach throughout the product life cycle. Download the report to learn the benefits of agile marketing
Seraph Science's Tom Whatley offers a comprehensive guide to using content marketing to drive demand generation. Whatley outlines seven elements marketers should take note of when building a demand-generation-driven content strategy and explains how to implement that strategy via four content formats.
Mark Pasetsky, Mark Allen & Co. CEO, offers five tips to help communicators develop a public relations plan for their metaverse activity. Tips include being strategic, knowing who is covering the metaverse beat at pertinent media outlets and being able to "back up your metaverse PR efforts with real substance."
Augmented reality can help brands alleviate purchase anxiety and increase sales, particularly among more expensive items, as the technology engages and educates consumers, according to research conducted by academics Sandeep Chandukala, Srinivas Reddy and Yong-Chin Tan. The authors also discuss four considerations for consumer AR experiences, and note that poor AR experiences are worse than no AR experience.
Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias media everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" Join for free now.
BBDO New York created a "Hire My Dog" campaign for Cesar that features social videos showing recruiters being taken aback when the candidates during virtual job interviews turn out to be dogs. The push is calling for more dog-friendly workplaces with a "Pets at Work" toolkit for employers and a tool that dog owners can use to create a resume for their pooch and share it on social for a chance to win a day at a "Pup-Up Workspace."
Beats by Dre teamed with entertainer Kerwin Frost to create a space-themed version of its Studio3 Wireless headphones, named "Cosmophones." The campaign includes a music video with musicians Eddie Chacon and Thundercat, and new games within Roblox's "Dunking Simulator" where winners will receive a pair of virtual Cosmophones to wear within the platform.
TikTok is making it easier to incorporate GIFs, memes and video clips into videos with the launch of its TikTok Library, which will be populated with Giphy Clips from categories including iconic moments, reactions, quotes and people. The tool is being rolled out to Android users in select markets, and shortly thereafter will expand to iOS users and the platform's global user base.
Twitter is testing Collaborations, a tool that makes it possible for individuals or brands to co-author tweets that they have agreed to "co-own." While a Twitter spokesperson declined to share details, the tool could offer a way for brands and influencers to partner on content.
A TikTok video showing a dog named Sarge and a cat called Conan snuggle on a bed has attracted 2.6 million views and more than 547,000 likes. The clip shows Sarge walking on the bed to join Conan, lying down next to the feline and stretching his head back for some love.
No comments:
Post a Comment
Keep a civil tongue.