Flashback to ... April 2011

9 lessons in visual content marketing from brands | Pepsi exec: It's time to hop on the NFT bandwagon | Simple steps to ensure successful brand partnerships Created for ignoble.experiment@arconati.us |  Web Version April 1, 2022 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE ADVERTISEMENT The Big Story 9 lessons in visual content marketing from brands Jodi Harris offers nine visual content marketing tips using examples from brands. Among the brands spotlighted, Harris explains how Calm incorporates its focus on balance into its images and videos, and how Abercrombie & Fitch refreshed its brand using visual content generated by its audience. Full Story: Content Marketing Institute (3/30)      Learn the value of consumer trust Do your customers trust you? Research from Twilio and Deloitte Digital reveals multiple disconnects in how customers and business leaders see trust. Watch this recorded webinar to learn tangible actions that companies can take to improve customer engagement and close the trust gap with their consumers. Watch here. ADVERTISEMENT Connecting & Collaborating Pepsi exec: It's time to hop on the NFT bandwagon Todd Kaplan, chief marketing officer for PepsiCo's Pepsi brand, sees a strong future for nonfungible tokens as brand builders and advises brands that are hesitant about NFTs to start engaging stakeholders now. "As a marketeer, your job is to help dunk the heads under the water of all the other business functions to help them see what you are seeing," said Kaplan. Full Story: The Drum (free registration) (3/31)      Simple steps to ensure successful brand partnerships (Pixabay) Forging brand partnerships is akin to dating: "Sharing common interests and values are a great starting point before getting too deep into the relationship, which will benefit both parties in the long run," writes Jackie Peskin, vice president at Coyne PR. Other requisites for success include using the brand's unique assets, establishing ownership roles, and steering clear of the "shiny new object" syndrome by working with a new partner without first vetting it. Full Story: O'Dwyer's (3/31)      Managing different types of influencers Influencer Marketing is comprised of many categories of influencers from celebrities to organic to micro and macro influencers. In this ebook, we demystify the various types and provide best practices for engaging influencers. Download the ebook. ADVERTISEMENT: Marketer Moments FCB, Adidas urge marathons to back the neurodiverse (Adidas Running/YouTube) FCB Canada created a "Runner 321" campaign for Adidas that's calling for marathons to reserve the 321 bib for neurodivergent runners, starting with athlete Chris Nikic, who has Down syndrome and will compete wearing the bib at the Boston Marathon on April 18. A 90-second spot stars Nikic and explains how the number 321 represents Down syndrome identifier Trisomy 21, and the campaign is urging social users to promote the initiative using #runner321. Full Story: The Drum (free registration) (3/31),  Ad Age (tiered subscription model) (3/31)      How agile insights help drive change Today's consumers see more ads than ever before. In order to curate targeted ad campaigns that resonate with their audiences and create a lasting impact, marketers need to leverage technology and expertise and use an agile approach throughout the product life cycle. Download the report to learn the benefits of agile marketing ADVERTISEMENT: Featured Content Sponsored Content from Smartly.io 3 Ways to Level Up Your Social Advertising in 2022 5 Reasons Your Brand Should Advertise on TikTok Now Live Series: Actionable Insights for Social Advertisers Platform News Google launches new trials to advance Privacy Sandbox Google is letting third-party developers test code of its Topics API, FLEDGE and Attribution Reporting in the Canary Chrome beta, to help advance the development of its Privacy Sandbox initiative for serving targeted promotions without cookies. Google plans to expand the trials globally with a stable version of Chrome. Full Story: Engadget (3/31),  Digiday (tiered subscription model) (4/1),  Search Engine Land (3/31)      Twitter enlists brands to try out new ad formats Twitter is working with Bud Light, Oreo, Wendy's and other brands to test Interactive Text ads, which link copy to landing pages. Bose, Lexus and New Balance are among the brands that are testing Product Explorer ads, which feature 3D elements that can be manipulated and viewed from different angles, and Collection ads, which feature a hero image and up to five smaller thumbnail visuals with scrolling capabilities. Full Story: Social Media Today (3/31),  Adweek (3/31)      Snapchat enables YouTube link sharing Engadget (3/31)  Meta slates virtual Conversations event for May 19 Adweek (3/31)  Snapchat opens registration for April 28 Partner Summit Social Media Today (3/31)  Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias media everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" Join for free now. ADVERTISEMENT: Measurement Matters Report: The state of B2B content consumption White paper uploads increased by 20.3% in 2021, marking the largest growth among business-to-business content formats, while e-books accounted for the largest percentage of content engagement at 43.3%, according to a NetLine study. The study also found that the three top job categories among those consuming B2B content were IT, executives and education. Full Story: MediaPost Communications (free registration) (3/30)      Social Shareable School bus repurposed as doggy day care transport (Mireya Bustamante/TikTok) A TikTok video showing a school bus bring a dog home from doggy day care has attracted 11.9 million views and 1.7 million likes. The clip zooms in on the school bus, showing the shadows of its canine passengers, before a golden retriever is walked to the front door. Full Story: Newsweek (tiered subscription model) (3/31)      Flashback Flashback to ... April 2011 Willing to give up your data without a second thought? Likely, that's not the case today, but it seemed to have been the mindset in 2011. In a SmartBrief summary headlined "The privacy wars are over, and Facebook won," we quoted an Ad Age reporter who wrote, "We've been transformed to a society of data-sharers and no one even had to ask." Other SmartBrief headlines from April 1, 2011: Twitter's QuickBar bites the dust This social media app might know where you live Bad review? Take a deep breath before you respond Note: Some links in SmartBrief archives are time-sensitive. These URLs may have changed or sources may have changed their access.     Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. Help Spread the Word SHARE Or copy and share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv Visual storytelling isn't just about the pictures. Visuals should enable a clear, consistent story from your brand. Jodi Harris, director of content strategy at CMI, writing for Content Marketing Institute       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005