Dear Friend,
| Stop Procter & Gamble from flushing the Boreal Forest down the toilet. Make your $27 gift to double your impact! If you've saved your payment information with ActBlue Express, your donation will go through immediately: |
Canada's iconic boreal forest is being wiped out -- all to make Procter & Gamble's paper products like Charmin toilet paper. Referred to as the "Amazon of the North," Canada's boreal forest is known for its rich ecosystems, historic old-growth trees, and iconic wildlife. But it may soon be irreversibly destroyed in the name of toilet paper profits. Take a stand against corporate greed: Make your $27 contribution to our forests and our planet and your gift will be matched dollar-for-dollar, up to $87,000 -- but only until midnight tonight!
Procter & Gamble insists on sacrificing one of the most ecologically important areas of North America in order to source 100% virgin tissue pulp for its Charmin products -- at the tune of one MILLION acres razed a year. Simultaneously, P&G is sourcing conflict palm oil for products like Head & Shoulders from Indonesia's old-growth forests, forcibly displacing communities and driving ecological destruction. We need to call this out for what it is: unsustainable corporate greed.
You see, the complete destruction of these forests is preventable if Procter & Gamble commits to addressing its supply chain issues and stops sourcing from companies responsible for rampant deforestation and gross human rights violations. But Protect & Gamble refuses to acknowledge its role in degrading delicate ecosystems and driving our planet to a tipping point.
Stop Procter & Gamble from destroying the "Amazon of the North." Make your $27 contribution to protect forests and our planet while this rare matching gift opportunity is still available.
If you've saved your payment information with ActBlue Express, your donation will go through immediately:
The boreal forest is home to treasured wildlife like billions of songbirds, boreal caribou, wood bison, and more. Over 600 Indigenous communities have lived and relied on this forest for thousands of years, many of whom currently depend on it for their livelihoods.
But P&G is rapidly degrading the boreal, putting iconic wildlife at risk, and violating Indigenous People's rights and territories. At the same time, its suppliers in Indonesia are guilty of human rights abuses while it clear cuts old-growth forests -- all to maximize profits for products like Charmin toilet paper and Head & Shoulders shampoo.
The degradation of the boreal forest and Indonesia's old-growth trees also come at a great cost to our planet. This is because these forests serve as terrestrial carbon sinks for the planet, storing millions of tons of carbon, an essential part of our fight against the climate crisis.
When P&G sources its virgin fiber and palm oil through the destruction of these forests, it is putting the integrity of forest ecosystems in jeopardy, attacking Indigenous communities and their rights, and releasing massive amounts of carbon into the atmosphere, fueling the climate crisis.
Producing Charmin should not come at the expense of forests and those that rely on it. Put our planet first before corporate greed: Make your $27 contribution today and make twice the impact.
If you've saved your payment information with ActBlue Express, your donation will go through immediately:
Are products like Charmin toilet paper and Head & Shoulders really worth this incredible toll on wildlife, people, and the planet? The damage being done is irreversible, and the longer Procter & Gamble is allowed to destroy delicate ecosystems, the less time we have to protect them.
Your membership gift today will be matched dollar for dollar by a generous group of donors and will allow us to turn up the pressure and fight for these forests, the communities that depend on them, and the future of our planet. Procter & Gamble will refuse to take any responsibility for their environmental destruction unless dedicated supporters like you join our fight.
Make your $27 contribution today while this matching gift opportunity is available, and we can still save these critical forests and our planet. Once they go down the drain, they are gone forever -- please step up before it's too late.
Don't let Charmin production keep fueling the tree-to-toilet pipeline. Protect the world's last standing forests and our planet with your $27 contribution before midnight TONIGHT.
If you've saved your payment information with ActBlue Express, your donation will go through immediately:
Standing with you,
Gaurav Madan,
Senior forest & land campaigner,
Friends of the Earth
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