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2022/10/28

🐦 Day 1 of Musk's Twitter

Plus: Initial reactions | Friday, October 28, 2022
 
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Axios Closer
By Hope King and Nathan Bomey · Oct 28, 2022

Welcome to a special edition of Closer, dedicated to guiding you through the latest on Twitter under Elon Musk — Day 1.

Today's newsletter is 629 words, a 2½-minute read.

🔔 The dashboard: The S&P 500 closed up 2.5%.

  • Biggest gainer? Dexcom (+19.4%), the maker of glucose monitoring systems for diabetes management, beat analyst expectations with quarterly results after yesterday's bell.
  • Biggest decliner? DaVita (-27.1%), the provider of kidney care and dialysis services, missed badly on quarterly expectations citing declining treatments and rising labor costs.
 
 
1 big thing: A whole new world
Illustration of a bird cage with the Twitter logo inside being held up by a cage carrier in the shape of Elon Musk's face.

Illustration: Aïda Amer/Axios

 

The world shifted last night as Elon Musk completed his takeover of Twitter, putting one of the most influential communication platforms in the hands of an unpredictable leader, Hope writes.

Catch up quick: The nearly eight-month saga ended a day before today's court-ordered deadline.

Details: That includes CEO Parag Agrawal, CFO Ned Segal, general counsel Sean Edgett, and Vijaya Gadde — the company's head of legal, policy and trust who was involved in banning former President Trump. 

The big picture: Despite shrugging off the idea in the past, Musk has reportedly appointed himself CEO of Twitter, for now, and he's expected to make swift decisions

  • His handling of account suspensions is the most anticipated.
  • Musk has said he intends to limit permanent bans and believes in making Twitter a free-speech haven, raising concerns over increased hate speech and divisiveness.
  • But yesterday in a note to advertisers, which make up nearly all of Twitter's revenue, he said, "Twitter obviously cannot become a free-for-all hellscape."

The latest: Musk tweeted today that Twitter will form a content moderation council and that "no major content decisions or account reinstatements" will happen before it convenes.

  • He said the council will reflect "widely diverse viewpoints."
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2. Charted: So long, $TWTR
Data: Yahoo Finance; Chart: Erin Davis/Axios Visuals

Shares of ticker symbol TWTR (or $TWTR on Twitter) closed at $53.70 Thursday, a few hours before Musk officially parked the equity inside his X Holdings II, Hope writes.

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3. Economic realities
Illustration of a hand giving money to the Twitter bird logo.

Illustration: Shoshana Gordon/Axios

 

Musk is essentially fulfilling the role of a private equity company, Bloomberg corporate credit reporter Paula Seligson noted this morning during a Twitter Spaces conversation, Hope writes.

  • If he acts like one, he'll have to significantly cut costs and grow revenue.
  • Twitter's debt load has grown from about $2 billion to more than $13 billion, with an annual interest expense of $1.2 billion going forward, more than 12x what it is now, according to Seligson.

The other side: Whether Musk cares about a near-term cash burn remains to be seen.

  • He's already admitted to "obviously overpaying" for Twitter while saying he viewed its long-term potential as "an order of magnitude greater than its current value."
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4. What users want from Musk
Illustration of a megaphone in front of a busy patterned background showing emojis, social media notification, and text windows

Illustration: Annelise Capossela/Axios

 

Public figures are speaking out about Twitter's change in ownership, with sentiments ranging from enthusiastic support to despair, Hope writes.

State of play: Requests to reactivate banned accounts — specifically Trump's account — flooded Twitter today, with direct mentions of @ElonMusk.

  • Hodgetwins and Newsmax host Benny Johnson asked Musk when "wrongfully banned accounts" would come back online, attaching a slideshow of suspended accounts.

The other side: Some users shared screenshots of antisemitic tweets and tweets containing the N-word sent during the first few hours of Musk's takeover, meant to illustrate how bad things had already progressed.

  • The German government told Reuters it will re-evaluate its presence on Twitter as a result of Musk's takeover, and European regulators reiterated its rules and fines around illegal content.
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5. Our thought bubble

This week marks an inflection point in global communications, Hope writes.

  • Trust in news and government has crumbled, whereas trust in business remains intact. That so much rides on the decisions of one CEO who many do not trust has a foreboding feeling.

💭 At the same time, I think if all of us look at our own actions online and elsewhere more closely, the pivot doesn't have to be down and to the right, nor does it have to rest solely on one man.

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6. What else is happening

🏠 Pending home sales dropped more than expected in September, down 10.2% from the prior month. (CNBC)

🏃The mad rush for 9.62% I Bonds continued through Friday's deadline, bringing the total sold this week to more than $3.2 billion. (WSJ)

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Today's newsletter was edited by Pete Gannon and copy edited by Sheryl Miller.

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