W+K NY invites McDonald's fans to win a McGold Card
Fake brand accounts spread to Mastodon, Hive Social | How Lush is succeeding without most social platforms | Report: Metaverse growing part of omnichannel shopping
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Increase in brand impersonators on Twitter following Elon Musk's ownership echo the rise of fake brand accounts across social media since early 2021, and new platforms like Hive Social and Mastodon are not immune. Experts recommend marketers register handles on new platforms with potential for growth to prevent issues and regularly monitor online activity tied to the brand.
The bar for personalization is rising 49% of consumers say they will likely become repeat buyers after a personalized shopping experience. To explore the latest trends in personalization, privacy and customer loyalty, download The State of Personalization 2022 report.
A number of factors, such as new algorithm rollouts and decreasing consumer engagement, caused Lush to act against the grain and curtail its Facebook, Instagram, Twitter and TikTok efforts. To counter the loss of social media engagement, Lush has relied on its Bathe self-care app, public relations, partnerships, experiential events and Pinterest and YouTube activations.
Nearly 70% of retail executives are experimenting with metaverse and virtual products, while 30% of holiday shoppers say they'll shop in digital worlds or purchase a virtual experience, per Accenture's annual Holiday Shopping Survey. Accenture's Jill Standish says consumers' use of the metaverse is part of the "seamless, personalized, omnichannel experiences" they desire, involving physical and virtual experiences.
It's possible to expand your company's email list through Instagram, writes Anna Sonnenberg. Strategies to consider include putting an email signup link in your Instagram profile, offering a helpful resource to drive interest and using Instagram ads, Sonnenberg writes.
The Future of Customer Acquisition Virtual Summit You are invited to the Brand Innovators virtual summit happening Dec. 6th from 12pm-2pm ET. With a conversational fireside chat approach, you will learn from marketing leaders at Data Axle, TD Bank Group and PepsiCo about acquiring new customers. Register for free today!
Wieden+Kennedy New York created a "SZN of Sharing" campaign for McDonald's that invites consumers to enter a sweepstakes via its app to win a McGold Card and receive free food for life for themselves and three friends. A 30-second spot introduces the sweepstakes, which is also being promoted via social media, an augmented reality Snapchat lens used by influencers on Cameo, specific Reddit content and a mobile game partnership with AdMazing.
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Snapchat is expanding its Privacy Controls with a setting that limits the data companies can collect from users. The tool appears for all US subscribers, but only works in California, where a new privacy law is effective Jan. 1.
Late last year, an internal Fraud Risk Assessment audit by TikTok parent ByteDance found numerous issues, including substandard anti-fraud and data oversight practices, reports Forbes. The report warned that if adjustments weren't made immediately, the company could face "multi-billion dollar fines," criminal indictments and being blocked from operating in the US and other markets.
A TikTok video featuring a cockatoo named Sweet Pea has attracted 34.3 million views and 4.6 million likes. The clip shows Sweet Pea stroking a puppy's head while saying, "I love you."
(That's me on the right, with Rocky ensuring I have a good head on my shoulders.)
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