An Ignoble Experiment: Report: Social commerce to hit $107B by 2025

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December 2, 2022

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The Big Story

Report: Social commerce to hit $107B by 2025

The rising number of people using social commerce will help fuel the expected $53 billion in social sales this year, and spur annual growth exceeding 20% through 2025 to reach $107.17 billion, Insider Intelligence predicts. Other factors fueling the trend include social commerce adoption among younger consumers, the rising popularity of social platforms as search tools, and the consumer gravitation toward influencer efforts.

Full Story: Insider Intelligence (11/30)

	2 in 3 diverse gamers feel underrepresented in gaming While 88% of diverse gamers surveyed in a recent Twitch Ads study say representation has improved, there's more work to be done. Read the new report from Twitch Ads to learn how brands can help gamers find and grow inclusive communities in gaming.

Connecting & Collaborating

Forbes highlights under-30 marketing innovators

DelMonte (Jon Kopaloff/Getty Images)

Forbes highlights 30 multicultural marketers under 30 who are driving marketing innovation, such as Robyn DelMonte, who uses the @GirlBossTown handle to provide marketing advice to 580,000 followers on TikTok. The list includes the chief marketing officers of RadioShack, Fenty and Equinox, as well as the founders of marketing, advertising and public relations companies, such as Faique Moqeet, Andrew Spalter and Mike Berro.

Full Story: Forbes (tiered subscription model) (11/29)

Influencers, AR, social as search among key trends for 2023

(Pixabay)

Video analytics company Tubular Labs says influencers will become "bigger economic drivers" and more ingrained in marketing efforts as monthly views of their content roughly doubling from this year to next to top 10 trillion. Other predictions include marketers giving more priority to augmented reality, social platforms being used more as search tools, and brands needing to explore "how content influences consumer purchasing decisions."

Full Story: Digiday (tiered subscription model) (12/2)

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Marketer Moments

Pepsi, Lindsay Lohan serve "Pilk & Cookies"

(Pepsi/YouTube)

PepsiCo's in-house Creators League Studio created a "Pilk & Cookies" campaign that stars Lindsay Lohan, who in one spot, is left a drink of Pepsi and milk by Santa and says, "That's one dirty soda, Santa." The push maximizes TikTok's dirty soda trend, explains Pepsi's Todd Kaplan, and includes a social #PilkandCookies sweepstakes that encourages fans to post their own images to win one of 25 $1,000 gift cards.

Full Story: Ad Age (tiered subscription model) (12/1), Marketing Dive (12/1), Adweek (12/1)

	The Future of Customer Acquisition Virtual Summit You are invited to the Brand Innovators virtual summit happening Dec. 6th from 12pm-2pm ET. With a conversational fireside chat approach, you will learn from marketing leaders at Data Axle, TD Bank Group and PepsiCo about acquiring new customers. Register for free today!

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Platform News

Sources: Twitter entices brands with ad deals

Twitter is offering brands that advertise within the US "value add" ad deals starting with 25% additional impressions for $200,000 in platform spending bought prior to Dec. 31, according to advertiser emails shared by two agency executives. The deals go as high as 100% additional impressions for those spending $500,000, but exclude its Amplify ad product.

Full Story: Morning Brew (12/1)

ICYMI: Social media news you may have missed this week

(Unsplash)

SmartBrief's Mike Driehorst recaps the social platform news and social media trends you might have missed this week, including Twitter confirming its "commitment to the public conversation" and new features revealed by LinkedIn. Among trend news, journalists are shifting from Twitter to Mastodon, TikTok has overtaken Instagram as the most popular place for paid influencer marketing and users are ditching Truth Social.

Full Story: SmartBrief/Marketing (12/2)

Twitter tries to spark posting with tweet view counts
Social Media Today (12/1)

Clubhouse opens more doors to community "Houses"
Adweek (12/1)

Discord launches "subscription server" monetization options
TechCrunch (tiered subscription model) (12/1)

Social Shareable

Mr. Jingles the harvest mouse wins TikTok fans

(MartinCritchlow/TikTok)

A harvest mouse named Mr. Jingles is winning TikTok fans for his interactions with other animals. One video shows Mr. Jingles scampering around the nose and head of a labrador pal and has attracted 12.5 million views and 2.8 million likes.

Full Story: Newsweek (tiered subscription model) (11/30)

Flashback

Flashback to ... Dec. 6, 2019

Remember when Twitter created @TwitterRetweets to highlight viral tweets and those with engagement? Well, it's still around but isn't too active. Maybe there just hasn't been much to RT??

Other SmartBrief headlines from Dec. 6, 2019:

A guide to bringing live events to social users
Infographic: Digital design trends to watch for 2020
E.l.f. Cosmetics' recipe for TikTok success

Note: Some links in SmartBrief archives are time-sensitive. These URLs may have changed or sources may have changed their access.

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About the Editor

Mike Driehorst

(That's me on the right, with Rocky ensuring I have a good head on my shoulders.)

Is a social media newsletter really social if you don't know who's behind it?

Every day, I along with contributor Jo Hamilton and others at SmartBrief work to keep you informed on the latest tips, news and how-tos in the social media and content marketing world. For a bit of my history, I've been involved in social media one way or another since 2004, getting my start in a few PR-focused Yahoo! Groups, representing clients on discussion boards and reading the early "weblogs."

Since no one likes one-way social media, if you like what we're doing -- or don't like -- or even have suggestions for stories, drop me a line. And if you really like what you read, I'd appreciate it if you'd share this sign up link with your colleagues.

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Shoppable livestreams or video content, paired with a credible influencer and raving comments from a community of viewers is an instant recipe for a believable, trusted sponsored social post.

Amy Lanzi, chief operating officer of Publicis Commerce, as quoted by Digiday