Contentful: Thought Leadership Designed Exclusively for Partnership Success
Being a leader in partnership automation is much more than meets the eye. Providing marketers with a well-rounded education on everything from the latest technologies and software to the perfect level of service for their needs is always top of mind for us.
Since 2017, Partnerize has taken steps to educate marketers on the risks associated with deprecation of the third-party cookie and provided steps to ensure future-proofed partner channel tracking despite ongoing changes. As a part of our commitment to creating awareness around this macro-level challenge, we've created Preparing for a Cookieless Future, a resource hub that keeps marketers in-the-know when it comes to evolving browser changes. Visit the hub for an overview of browser changes, more information on the urgency to take action when it comes to consistent tracking infrastructure and the solutions developed by Partnerize to support profitable growth.
Digital Commerce 360 recently spoke with Mandy O'Brien, VP of Customer Success at Partnerize, about how affiliate marketing offers retailers a means to access their target audience through the power of partnerships while efficiently utilizing their marketing budget. Check out the full report to learn why affiliate marketing is important to a retailer's success in today's e-commerce climate and more!
A Partnerize Exclusive: The Partner Program Calculator for Retail Marketers
For those marketers who have realized the partnership channel's value but still strive to achieve partnership mastery status, level setting your partnership performance is the first step in ensuring your program is set up for short-term and long-term success. Partnerize has you covered with our new Partner Program Assessment tool designed especially for retail marketers to analyze their performance in the affiliate and partner channel and compare your performance against others in the industry. Visit our blog to learn more and take the assessment.
What's next for the affiliate channel in 2023 and beyond?
Marketers, was 2022 your brand's big year? Or, is 2023 your year to shine? Partnerize sat down with some of the industry's top minds to gauge their affiliate and partnership predictions for 2023. Check out the expert 2023 predictions here.
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