Here’s how to maximize your content investments

At TechnologyAdvice, we're all about meeting our buyers on their terms. The same can be said when creating content. Email not displaying correctly? View it in your browser. Your weekly demand gen insights from B2B Nation! Happy Thursday,  For most of us, this is the Q1 finale of Demand Gen Digest. That was quick! Let's talk about content. It's essential to your B2B marketing strategy these days. But it takes time to create quality content. And as marketers, we're often dependent on other teams and subject matter experts to create the content we need. You know how that can go… That's why Jenn Fulmer is sharing thoughts on best practices for repurposing content. Not only will you get more for your content investments when you repurpose, but you'll also reach more of your audience. Not everyone likes webinars. Not everyone wants to read a PDF on a mobile device. Not everyone prefers video. And that's the true value of repurposing your content. Let's get into it!  Mike Pastore Demand Gen Director   Repurposing Content: Strategies & Best Practices for 2023 At TechnologyAdvice, we're all about meeting our buyers on their terms. The same can be said when creating content. So what can you do to extend the life of your content and maximize its value? Repurpose it! Take an article from your website, and you can: Turn it into a video  Use it in an email campaign to nurture your subscribers  Gain insights by turning it into a gated PDF  Turn your main ideas into a series of social media posts If you're struggling to keep your audience engaged, capture accurate user info, or simply nurture the audience you already have, repurposing content may just become your winning strategy for Q2.   Repurposing Content: Strategies & Best Practices     Best Free Digital Marketing Tools & Software for 2023 Are you being asked to do more with less?  Personally, I'd rather look at this as a challenge to be efficient.  What can be more efficient than utilizing free digital marketing tools and software that the internet has to offer?  Check out the 10 best free tools to try today:  Trello HubSpot CRM  Hootsuite  MailChimp  SurveyMonkey Google Analytics  Answer the Public  Buffer Due  Best Free Digital Marketing Tools & Software   TechnologyAdvice Demand Gen Deals Of The Week Are you the type of person who loves shopping for deals? TechnologyAdvice is offering Demand Gen Deals of the Week to help you grow your pipeline without begging for more budget. Use TA's email newsletters to reach your target audience at rates that are 15% to 50% off rate card prices. Newsletters offer fast turnaround, with sponsorships going live often in one day or less. Deals for the week ahead will help marketers reach buyers like security, mobile, retail, and e-commerce, Microsoft users, Apple users, developers, small business HR and cloud and data buyers.   Get Your Deal of the Week   Chat GPT vs. Google Bard: Generative AI Comparison Chat GPT and Google Bard are two generative AI tools marketers have at their disposal today.  Simply ask the tool a question and it will provide you with a longer, detailed answer.  Seems easy enough, right?  Since AI tools have the power to greatly decrease the time it takes to complete daily marketing tasks, which tool is best for you? Read now to evaluate and compare.    Chat GPT vs. Google Bard   B2B Nation Weekly Wrap Up That's a wrap!  Smart marketers repurpose their content. Take advantage of the internet's best free tools for marketers. Compare and contrast generative AI: Chat GPT vs. Google Bard. See you next week!    Was this email forwarded to you? Sign up here. Follow B2B Nation  Copyright © 2023, All rights reserved. Our mailing address is:  TechnologyAdvice 3343 Perimeter Hill Drive Nashville, TN 37211   update subscription preferences