Your weekly demand gen insights from B2B Nation! Happy Thursday, It's been an exciting month so far and if you're like me… March Madness is in full swing. It's safe to say that this year's tournament has SHOCKED the world. Hopefully, your bracket made it further than mine. Regardless, we've got work to do. As 2023 moves along, it's important to find the best project management tool for your business. This can be a daunting task but that's what I'm here for. Let's get into it! Mike Pastore Demand Gen Director |
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Something that will always remain consistent is the importance of proper planning and project management. Business and marketing teams of all sizes can drastically benefit from finding the right tool for their business. Previously, project management software was considered more suitable for larger businesses. However, it is becoming more apparent that even small businesses need to utilize the tools at their disposal. Here are six of the best project management software tools of 2023! - Asana
- Airtable
- Wrike
- Monday.com
- Trello
- ClickUp
The rest is up to you! |
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How do you reach the buying committee? First, you have to understand the differences between B2B buying groups. When companies need to add software to their technology stack, they typically form a buying committee made up of different people who will be affected by the decision. Unfortunately, no two buying groups look the same. Vendors need the ability to assess the types of people who are likely on a company's buying committee and make sure they're tailoring messages to the needs of the company. How do you do this? Take a look. |
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Are you the type of person who loves shopping for deals? TechnologyAdvice is offering Demand Gen Deals of the Week to help you grow your pipeline without begging for more budget. Use TA's email newsletters to reach your target audience at rates that are 15% to 50% off rate card prices. Newsletters offer fast turnaround, with sponsorships going live often in one day or less. Deals for the week ahead will help marketers reach buyers like security, mobile, retail, and e-commerce, Microsoft users, Apple users, developers, small business HR and cloud and data buyers. |
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In case you missed it… Lead lists are easy to come by, but converting those leads isn't guaranteed. The software you use can directly impact how you nurture your leads. Take a look at the 6 best lead-nurturing software options for sales and marketing! |
B2B Nation Weekly Wrap Up |
That's a wrap! Project management… it's VITAL. Here are the 6 best options for SMBs. You MUST reach the entire buying committee. Leads are important… but how you nurture them is crucial. See you next week! |
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