Q. How much should I be spending on a bottle of wine?
A. It would be nice to say that there is a bullseye price for a great bottle of wine but the reality is, there just isn't.
First off, what you spend on wine is of course, personal and if it works for you – that's what matters. It is interesting to look at where your money could be going when you buy a bottle of wine, and to see if it is actually being distributed behind the scenes in the way that you think it might be.
The price tag of a bottle of wine also includes the cost of transport, duty and tax, winemaking labour and the seller's margin.
Spend much less than £10 a bottle, there is very little left on the actual wine (some reports suggest as little as 30p at the £5 a bottle mark). As you go up the shelf, you can be reasonably confident that the liquid in the bottle is taking up a larger percentage of the overall cost.
It's hard to say what the exact sweet spot is, and there are certainly some great wines available under £10 a bottle (Côtes du Rhône springs to mind). In our experience, though, you can find wonderful, artisanal, sustainable wines at around the £20 a bottle mark.
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