An Ignoble Experiment: This was NOT the email I was supposed to send you today

2023/04/29

This was NOT the email I was supposed to send you today

Hey! Before you read too far into this email, I just wanted to hop in here and say THANK YOU!

Last November, Buffalo Trace agreed to give us a handful of barrels that were used to age their fine bourbon whiskey to use to make watches. We loved the designs our team came up with, and we think the watches turned out amazing!

But, to be honest with you, we were still BLOWN AWAY at the support we got from our community. Y'all bought these watches, forwarded these emails to friends, and shared our posts on social media faster than ever before!

Just like every bourbon that comes from the Buffalo Trace Distillery, from Eagle Rare to Pappy Van Winkle, these watches have been in short supply since we launched them!

And the truth is, we only get so much barrel wood, which we think will only last through 2023. After that, these watches will live on only as a piece of bourbon history to those that wear them, likely to never return to the market.

I'm telling you now because we are SO GRATEFUL for the support you've shown this collection, so I wanted to give you a 7-month head start. If you're looking for Father's Day or Christmas Gifts, maybe a birthday or graduation is coming up within a year or two - you might not want to wait to secure one of these pieces.

Thank you for your support!

Nate, OG's Marketing Guy

Now, back to the regularly scheduled marketing emails:

BUFFALO TRACE WATCHES ARE BACK IN STOCK