What if Marketers Ran Talent Acquisition?

Spring is definitely in the air which made it especially challenging to make it through this week's podcast episode without sneezing... Email not displaying correctly? View it in your browser. Your weekly demand gen insights from B2B Nation! Happy Thursday,  Spring is definitely in the air which made it especially challenging to make it through this week's podcast episode without sneezing. You'll want to check it out.  Sam Kuehnle is the VP of Marketing at Loxo and an active member of the B2B marketing community on LinkedIn. Sam joined our B2B Nation podcast this week to talk about his team's challenges and goals. We also touched on a topic that resonates with the storyteller in all of us: stories that matter vs. stories that aim to convert.  Also on tap for this week: tools to check out to shorten your web links and a comparison of project management tools in case your to-do list has a bunch of moving pieces.  Let's get into it!  Mike Pastore Demand Gen Director   Why Don't We Treat Talent Acquisition More Like Customer Acquisition? As marketers, most of us have pretty good visibility into prospects and customers. That's important because customers drive the success of the company. But they don't do it alone. This week on the B2B Nation podcast, I talk with Sam Kuehnle, VP of Marketing at Loxo.  Treating talent acquisition like customer acquisition is the story that Sam and his team get to tell to prospects that want to improve their recruiting efforts. For Loxo, this is a story that matters, not just a story focused strictly on conversions. And that's one of the topics we cover in our conversation.   Listen to Sam's Episode Now     Scale Your Digital Marketing Strategy With This Short Link Tool We all know that collecting and optimizing effective data is the name of the game for Q2. An easy way to beef up your digital marketing strategy is with a short links tool. This article from TechRepublic examines the benefits of subscribing to the TargeterPRO.com Unlimited link tool.  For $39, marketers can track their audience with intuitive, powerful links seamlessly; attain analytics such as number of clicks, the country, and the referrer; and even share access with up to 100 team members. See just how easy it can be to scale your strategy for Q2.    Scale Your Strategy   TechnologyAdvice's Demand Gen Deals Of The Week TechnologyAdvice is offering Demand Gen Deals of the Week to help you grow pipeline without begging for more budget. Use TA's email newsletters to reach your target audience at rates that are 15% to 50% off rate card prices. Newsletters offer fast turnaround, with sponsorships going live often in one day or less. Deals for the week ahead will help marketers reach buyers like security, mobile, retail, and e-commerce, Microsoft users, Apple users, developers, small business HR and cloud and data buyers.   Secure My Deal of The Week   ClickUp vs Notion for Project Management Having dominated the project management space for the last 5+ years, Clickup and Notion are valuable tools any marketer can effectively leverage.  This article from Project-Management.com does a side-by-side comparison of both tools, suggesting the best pick for project management features like notifications, file management, and team communication as well as benefits and pricing such as ease of use, integrations, and free plan value.  Read the article and decide for yourself which tool takes the cake.    ClickUp vs. Notion   B2B Nation Weekly Wrap Up That's a wrap!  How to treat talent acquisition like customer acquisition. Scaling your digital marketing strategy is easy with short links. ClickUp vs Notion, you decide! See you next week!    Was this email forwarded to you? Sign up here. Follow B2B Nation  Copyright © 2023, All rights reserved. Our mailing address is:  TechnologyAdvice 3343 Perimeter Hill Drive Nashville, TN 37211   update subscription preferences