How SMS marketing can be your secret weapon

Plus: a complete guide to ecommerce customer journeys

June Newsletter, 2023 Hey Indiana   We're halfway through the year, which makes it a good time to pause and ask yourself if you're on track for the goals you set yourself in January.   Whether you are or you aren't, this month's newsletter has tips and resources to help you move forward.   In this edition: [Video] Klaviyo vs Omisend price comparison  [Video] How SMS marketing can be your secret weapon [Video] Abandoned carts, email length optimization, and AI shopping How to protect your website from spam bots and fake signups Ecommerce customer journey: A simple (but complete) guide But first, let's dispel a Myth of the Month:   "Email marketing has low ROI."   In 2022, Omnisend's US merchants earned $72 for every $1 spent on email marketing—find out more in our first video below.   Klaviyo review on pricing If you're an ecommerce brand then you've probably heard of Klaviyo. It's the popular choice for ecommerce-focused email marketing—and because it's popular, people feel that they can immediately trust it.   But take a look at the Shopify App Store and you'll see Omnisend has more reviews, more five-star reviews, and higher ratings. And you might spend 76% more money with Klaviyo for the same features that you'll get on Omnisend.   In this video, you'll see how the two platforms compare with their email builders, automated emails, pricing, and reviews. Is Klaviyo worth it? Find out here How SMS marketing can be your secret weapon Automated SMS can help to drive sales. If you're not already using it, now is the time. And to help you start, we've recorded a workshop that covers the dos and don'ts—so you can skip the common pitfalls and just do the things that are likely to make your campaigns a success.   Watch the workshop and you'll learn: How to craft compelling messages Optimizing timing and frequency Enhancing customer engagement Using SMS in automated workflows Best practices How to successfully collect SMS subscribers Become a master of SMS Abandoned carts, email length optimization, and AI shopping In the newest podcast episode, Greg and Gabe devote three minutes to each of the following five topics—giving you new knowledge and insights in record time.   In this episode, they cover: Secrets about abandoned cart message delays The length of the perfect email The power of using multiple popups on your website The impact of AI on online shopping Their email marketing pet peeves You don't want to miss this one. Watch the episode How to protect your website from spam bots and fake signups If you see a spike in your email signups, your first reaction might be to fist pump the air and jump for joy.   Not so fast.   If you see a large spike suddenly, with no clear reason for it, then it might be the result of malignant programs known as spam bots attacking your website. They do this by pushing fake signups onto your contact list—and can possibly place fake spam complaints.   All of this can affect your email deliverability and could even get your domain blacklisted by email clients.   In this article, we explain how to stop spam bots, and how to remove fake signups from your list.    Read it here.   Ecommerce customer journey: A simple (but complete) guide If asked, how confidently could you explain the ecommerce customer journey?   It's an important area for brands to understand, because the better you know it, the more you can identify with your customers. And the more you identify with their needs, the better you can serve them. In turn, this can help you build loyalty and revenue.   That's why we've written this article, going into detail for each step. You'll learn: What the ecommerce customer journey is Why it's important The stages of the ecommerce customer journey Steps to build your own An ecommerce customer journey map template Read the article. New PageFly theme for Shopify PageFly has recently released Blum, a new Shopify theme that we think you're going to love.   Blum boasts an image-focused design that helps to make your products shine. But it's not just about beauty: PageFly also guarantees fast loading speeds and mobile optimization, to ensure the best shopping experience for all of your customers.   Check it out on Shopify here. Are you ready to try a marketing automation platform that was built for ecommerce and offers 24/7 human support to every customer—even on the free plan? Join Omnisend for free - Richard and the Omnisend Team   Are you still in the Intermediate stage of ecommerce? If not, click the relevant link to start receiving emails for Just Starting or Advanced stages. Omnisend, Gateway Tower, 32 Western Gateway, London, UK Unsubscribe Manage preferences