Twitter’s U.S. ad sales plunge 59%

Internal forecasts say they will keep declining.

View in browser|nytimes.com Continue reading the main story June 5, 2023 Elon Musk recently said that Twitter's advertising business was on the upswing. But the company's U.S. ad revenue from April 1 to the first week of May was down 59 percent from a year earlier, according to an internal presentation obtained by The Times. Illustration by Mark Harris; Photographs by Tawni Bannister for The New York Times; Aaron Wojack for The New York Times; Ludovic Marin, via Reuters Internal forecasts project that sales will keep declining. → Sign up for the the DealBook newsletter. Our columnist Andrew Ross Sorkin and his Times colleagues help you make sense of major business and policy headlines — and the power-brokers who shape them. Get it in your inbox Continue reading the main story ADVERTISEMENT Continue reading the main story Need help? Review our newsletter help page or contact us for assistance. You received this message because you signed up for updates from The New York Times. To stop receiving From The Times, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings. To opt out of updates and offers sent from The Athletic, submit a request. Subscribe to The TimesGet The New York Times app Connect with us on: Change Your EmailPrivacy PolicyContact UsCalifornia Notices The New York Times Company. 620 Eighth Avenue New York, NY 10018