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2023/12/12

🎀A December to remember

Heeling into partnerships and inspiring innovation for strategic growth
Hey Michelle,

In our 2023 Momentum video, impact⁠.⁠com CEO David A. Yovanno unveils how impact⁠.⁠com's strategic investments, new integrations, and compelling thought leadership reshape the Partnership Economy.

Beyond the company's success, this represents a catalyst for industry-wide growth and collaboration, setting a new benchmark for collective success in partnerships.
 
Calling all creators!
Calling all creators! 📞

Target has launched its new creator marketing portal, Target Creators, powered by impact⁠.com! This new platform provides creators with the tools and resources they need to promote and monetize shoppable products from Target, allowing them to earn commissions for the sales they drive.

Learn more
 
Blog
Building community and driving conversions for creators
Authenticity in allyship

Cultivating an inclusive brand is more important than ever, including collaborating with diverse creators. Use these helpful insights to gain a deeper understanding and acknowledgment of gender to avoid rainbow-washing and drive authentic collaborations. Read how brands can champion LGBTQ+ inclusion in affiliate and influencer partnerships.

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Building community and driving conversions for creators
Building community and driving conversions for creators

impact⁠.com sat down with Riley Cronin, president and co-founder of ZeroTo1, to talk about how a community-led marketing strategy can scale revenue and build long-term relationships where brands and creators reap the rewards. Read the blog to learn the five key principles for empowering creators to produce high-converting content.

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Migration made easier
Migration made easier

Migrating to impact⁠.com is easier than you think. Check out the infographic to see the three simple steps to get started.

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Y Tu, YouTube?
Y Tu, YouTube?

impact⁠.com has partnered with YouTube to give viewers a new way to shop video content. Discover how the collaboration enhances the shopping experience, allowing brands and content creators to earn more revenue through the affiliate channel.

Read more
 
Events
Fear and Networking in Las Vegas
Fear and Networking in Las Vegas

Content creators, influencers, entrepreneurs, and industry professionals shaping and thriving in the digital landscape are all getting together at Creator Economy Live 2024.6,500 affiliates, advertisers, ecomm sellers, tech suppliers, and hors d'oeuvres will be there. Will you?
Leaving Las Vegas? Not so fast.
Leaving Las Vegas? Not so fast.

A few days later, impact⁠⁠.com CMO Cristy Garcia will speak at Affiliate Summit West, where HUNDREDS of the best influencer marketers, brands, agencies, and platforms will come together.
Palm Springs party, anyone?
Palm Springs party, anyone?

eTail West 2024, the go-to gathering place for top retail leaders, is back as the hub for cutting-edge eCommerce and digital marketing strategies, and impact⁠.com will be there. Stop by our meeting room to say hey.
 
Partnerships Experience Academy
Partner Spotlight: Card-Linked Offers (CLO)
Partner Spotlight: Card-Linked Offers (CLO)

Card-linked offers can increase average order values, boost brand awareness, and drive conversions. Find out how linking offers to credit or debit cards can add value to your affiliate program in this free course.

View course
Raising the Bar on Referral Marketing with SaaSquatch by impact.com
Raising the Bar on Referral Marketing with SaaSquatch by impact⁠.com

Build a customer base of loyal advocates! Discover how to manage, track, and scale your referral marketing efforts on SaaSquatch by impact⁠.com with this free course.


View course
 
Partnerships Economy
the Partnership Economy
LATEST EPISODE
the Partnership Economy

SEASON 4 | EPISODE 3 of the Partnership Economy podcast is now live on the website – Dave Bolotsky, Founder of Uncommon Goods, reflects on balancing people, planet, and profit. In a conversation with host Dave Yovanno, they explore topics such as transitioning to a B Corp status, implementing fair wages, and integrating your brand's ethos into strategic partnerships.
 
Our Culture
Surviving stress
Surviving stress

"In a world that constantly bombards us with stressors, it's crucial to recognize our own power to mitigate their impact," RVP of Sales Sam Crocker speaks candidly on a subject that can be taboo for men in the workplace.

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Creating a supportive environment
Creating a supportive environment

Tom Armstrong talks about creating a supportive work environment for colleagues going through a tough time at work.



Read more
 
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