Opinion: For women, the likability penalty is still firmly in place

"Be more assertive" is misguided advice.

View in browser|nytimes.com Continue reading the main story December 9, 2023 "Stop using weak language": Most women have gotten this advice at some point in their lives, writes Adam Grant in a guest essay. FROM OPINION Illustration by Shoshana Schultz/The New York Times Here's why it's misguided, he argues. → Sign up for the Opinion Today newsletter Get expert analysis of the news and a guide to the big ideas shaping the world every weekday morning. Get it in your inbox Continue reading the main story ADVERTISEMENT Continue reading the main story Need help? Review our newsletter help page or contact us for assistance. You received this message because you signed up for updates from The New York Times. To stop receiving From The Times, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings. To opt out of updates and offers sent from The Athletic, submit a request. Subscribe to The TimesGet The New York Times app Connect with us on: Change Your EmailPrivacy PolicyContact UsCalifornia Notices The New York Times Company. 620 Eighth Avenue New York, NY 10018