Hey, new benchmark report shows 32 percent increase in conversion rate

Plus, discover top affiliate trends, and find out why marketing is harder than ever‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ &zwnj

Hey Michelle, Last year marked a pivotal shift in consumer spending habits. Revelations from our 2023 Benchmark Report detail how consumers have become more intentional with their shopping, demonstrating a profound 29% drop in clicks but a notable 32% increase in conversion rates. This data underscores a critical insight: when consumers choose to engage, they do so with a higher intent to purchase. Read the full report Fresh Content Industry heavyweights see trends redefining affiliate marketing in 2024 From AI-driven personalization to the whirlwind of TikTok and Amazon vying for market dominance. We're diving deep into what makes consumers tick—and trust—in this evolving space. Discover why expert Brian Marcus from impact․com declares a fascinating forecast: "Brands will become publishers, partnership islands will come together." The publishers will develop their own brands, and disparate blurring of lines is just the beginning. Read the full story Is your brand TikTok curious? We've got the playbook for you It's official—TikTok is a global powerhouse. Boasting over 1.7 billion downloads, it's the ultimate hotspot for connecting with a vibrant young audience. That's why on TikTok, it pays to stand out. With an uncannily intuitive algorithm, this rising social media platform continues to break the barriers to visibility. Now it's your turn to turn trends into triumphs. Join the legions of brands making their mark on the world's fastest-growing social media platform with this TikTok marketing playbook. Get the playbook Publishers, ready to knock 'em dead with a standout profile? Your journey to a knockout marketplace listing begins with a razor-sharp value proposition highlighting your unique edge. Think of your profile as a digital portfolio—every aspect, from media connections to the services you offer, plays a crucial role in sketching your online persona. Our latest wisdom-packed feature lays out the groundwork to help you interlink all your platforms, showcasing the depth of your digital influence. Dive into our latest article and equip yourself with the know-how to curate a profile that radiates confidence and opportunity. Read the full story News Marketing might just be harder than ever Are you ready to transform challenges into your greatest victories? In the latest edition of Digital Marketing News, our very own CMO Cristy Garcia reveals the compass for meeting today's marketing leadership challenges head-on. Staying ahead in the game means recognizing that each roadblock is a stepping stone to innovation. Discover how the dynamic marketing terrain is ripe with potential for those willing to adapt and innovate. And find out how exceptional customer service remains the ultimate lighthouse guiding successful marketing strategies. Read the full story Events Wednesday, March 13, 2024 | 10 a.m. PST / 1 p.m. EST Join us for this expert panel on how to bring affiliates and creators together Register now for Unlocking the Power of Affiliate and Influencer Marketing for Full-Funnel Dominance to discover how your team can work with affiliates and creators across the funnel. Whitney Niesz, Sr. Global Affiliate & Influencer Marketing Lead at Amazon Music Jenn Bentz, VP of Affiliates, Influencers & Partnerships at Resident Home Moderated by impact․com's Cristy Garcia, Chief Marketing Officer Register now April 16-18, 2024 | Miami, Florida Empower your marketing strategy with partnerships PI LIVE USA helps brands and retailers connect with publishers, creators, like-minded brands, and tech that can ignite profitable partnerships and discover how to target consumers effectively at all stages of the purchasing funnel. Learn more Partnership Economy Podcast LATEST EPISODE Relisten to your favorite podcast episodes Season 5 of The Partnership Economy podcast is getting ready for take-off! Prepare for the new season by catching up on all your favorite episodes from Season 4. Not sure where to start? Check out our season favorites: Episode 7 on the importance of diversifying your partners with Inez Miedema, CEO of Growth HQ Episode 8 on building a brand in a saturated landscape through partnerships with Erin Dwyer, CMO of Matter of Fact Listen now Partnerships Experience Academy Getting Started with Influencer Partnerships Certification Path Dive into the world of influencer marketing with this free certification path! Explore strategies for leveraging trusted creators, building brand awareness, and driving conversions. Enroll now Partner Spotlight: Card-Linked Offers (CLO) Learn how CLO partnerships can expand your customer base and boost AOV in this free, Q&A-style course with Laura Press and Fidel API's Carrie Paradas. View course In case you missed it: How can creators discover brands and campaigns on impact.com / creator Predictions 2024: impact.com Influencer partnerships: How to manage the full life cycle Join the impact․com referral program © impact.com | All rights reserved. impact.com - 223 E. De La Guerra St., Santa Barbara, CA 93101 US Unsubscribe