Lululemon’s Ultramarathon, Indulgent Demos at KBIS, FX and Nobu… The Sizzle | 03.08.24

03.08.24 Our imagined and real worlds continue to collide, thanks to AI. Coke's Spiced Shop generated physical manifestations of taste through AI tools. While across the globe, a failed "Wonka" experience had consumers longing for an alternate reality. 📷 Photo of the Week     As part of a multifaceted campaign for the premiere of its series, "Shōgun," FX turned to in-house producers and experts to help translate elements from the screen to the real world... Read more. 🗨️ Insight of the Week   "It's a delicate outreach when you're talking about a historical drama, because one wrong move and you lose their interest, and when you pair that with the need to have this be very focused on being culturally accurate, it's another layer of complexity." –Kenya Hardaway, SVP-Integrated Promotions, FX Networks Cause Marketing Lululemon, PepsiCo, Hershey's: Brands Mark International Women's Day International Women's Day is today, an inclusive holiday owned by no single entity that provides brands space to celebrate and create. We explore thoughtful campaigns… Read more. Field Report Bold Colors and Indulgent Demos Generate Buzz at KBIS and IBS 2024 "We want this to be like buying a car," George Hanus, marketing manager at ClosetMaid Pro, told EM during Design & Construction Week. Our report on the top 10 exhibits… Read more. Launch Campaigns FX and Nobu Partner to Give Consumers a Taste of the World of 'Shōgun' Kenya Hardaway, svp-integrated promotions at FX, talks bringing to life 1600s Japan through in-house creative talent, cultural influencers and, of course, amazing food… Read more. Ideas How Four Brands are Marking St. Patrick's Day with Luck and Stunts Like a wee leprechaun, St. Patrick's Day is hiding just around the corner, and brands are preparing to celebrate with a host of experiential shenanigans… Read more. Upcoming Events The #1 Conference for Creators of the Brand Experience Check out the brands you'll be learning from at the Experiential Marketing Summit, April 24-26 at the MGM Grand Las Vegas. Register now—the advance rate expires on March 15.  Executive Q&A How Marriott is Driving Awareness Among NFL, Formula 1 and Soccer Fans This week, we sat down with Tonia Constable, vp-global marketing partnerships at Marriott International, to talk NFL and growing its year-round portfolio of partnerships… Read more. Festival Sponsorships American Weed Co. Looks to Break Down Walls with Experiential The link between music and weed dates back thousands of years, but a cannabis brand has never served as a presenting sponsor of a major U.S. music festival—until now… Read more. 💡 ICYMI Last Week   Executive Q&A: Verizon Talks NHL Partnership Experiential NBA All-Star 2024: Inside 13 Fan Activations Eight Fast Facts from the Pinterest Predicts Agency Guide The Brief: Five Campaigns That Caught Our Eye This Week SXSW Throwback: 12 Activations from Festivals Past 📌 EM Updates   Ex Awards Entry Deadline Extended: The late deadline for the 2024 Ex Awards is today, Friday, March 8. Don't miss this opportunity to get your work in front of our brand-side judges and the chance to be recognized at the "Golden Globes of the event marketing industry"... the Ex Awards Gala at the Experiential Marketing Summit, April 24 at the MGM Grand Las Vegas. ✉️ Contact Us   The Sizzle is produced by Event Marketer, the industry's largest information resource on experiential marketing. Learn more.   Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com Subscribe to Event Marketer | Marketing Resource Directory

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