Levi’s wants you to rethink your denim shopping

The 171-year-old clothier is morphing into a true retailer.

View in browser|nytimes.com Continue reading the main story April 28, 2024 The new chief executive of Levi Strauss & Company wants customers to turn to it for more than just jeans. Marissa Leshnov for The New York Times Here's how the brand is pivoting. → Sign up for the Open Thread Newsletter A look from across The New York Times at the forces that shape the dress codes we share, with Vanessa Friedman as your personal shopper. Get it in your inbox Continue reading the main story ADVERTISEMENT Continue reading the main story Need help? Review our newsletter help page or contact us for assistance. You received this message because you signed up for updates from The New York Times. To stop receiving From The Times, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings. To opt out of updates and offers sent from The Athletic, submit a request. Subscribe to The TimesGet The New York Times app Connect with us on: Change Your EmailPrivacy PolicyContact UsCalifornia Notices The New York Times Company. 620 Eighth Avenue New York, NY 10018