Looking To The Future |
Sup, |
This week was the launch of Owned and Operated LEGENDS and it feels especially appropriate to talk about the future. |
After all, these episodes are absolutely stuffed with advice and info from the biggest names in home services. |
LEGENDS is the right place If you're looking for inspiration to elevate your business for the future. |
But if you need guidance on areas where you can improve right now, some constructive help could be just what you need. |
The team over at Service Scalers has a special promo right now to get you on the right track. |
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They're offering a complete home service marketing audit for $99—a steal. |
You'll get a full report on your Google Ads, SEO, and website strategies and they'll tell you what you can be doing better. |
Start planning for tomorrow, today. Get that audit now.' |
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I'm planning for the future also. Hot off the heels of my State of The Wilson address, here are the four big pillars for future growth on my mind. |
Let's do it. |
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Expand the brand's presence through increased visibility. Leadership development and internal promotions are key focuses. Multi-Market expansion time. Optimizing sales performance, taking advantage of all those leads.
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Reading time: 4 minutes and 45 seconds |
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What Was; What's To Come |
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It's a privilege to be able to give the whole team an update on the business. I've talked about it before, but we didn't always operate that way. |
But part of growing is having your team buy into the goal of growth. |
While the State of The Wilson was about the awesome things we've done to that point, it was also as much about where we're going next. |
If the goal is to be a $100M business by 2030 then we have to lay out the path ahead. |
Here's that path. |
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1 - Brand Presence Rules |
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The brand is a big focus as we continue to drive growth here in our area. The highway corridor from here to Cleveland is jam-packed with businesses. |
Everyone is trying to be the brand that gets stuck in your head. The one you remember at 2 a.m. when your basement is flooded. |
Part of that presence is attacking marketing avenues that we've dipped our feet into but not fully explored. |
Things like billboards, radio, commercials. So much of our focus has been on dominating SEO, LSA, and GMB, which has been killing it. |
But at some point, you want the brand to be the vision a customer has of you—as something to be remembered. |
There are real goals for expanding that presence: |
Partnerships with local and larger sports organizations. Attacking home mailing to the tune of 400,000 homes a month. Being a dominant force in that traffic corridor for advertisement.
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We can get there and I'm pumped to go after it. |
But that's only part one. The other half? A multi-market expansion. |
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2 - Expansion Time |
 | One Wilson to Rule Them All. |
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We went from a friendly neighborhood Spider-Man to a local dominant player in the last 12 months. |
HVAC tripled, we added septic and drain, and excavation and plumbing are getting huge. |
Part of scaling and growth is knowing when it's time to expand. That's a big part of what Chad Peterman talks about today on his Owned and Operated LEGENDS episode. |
And I feel it in a big way. |
A lot of our employees don't remember—or weren't around yet—when we just served Akron. |
But we've seen a steady and slow expansion into our surrounding areas, including Cleveland in 2020. |
 | Our service area as of now. |
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This is going to sound very "do as I say, not as I do." Multi-location didn't make sense for us as a smaller operation. |
But now? Those processes are air-tight, we're training better, and we have amazing leaders. |
And we'll need those leaders to keep coming from within. |
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3 - One of Us |
What Percentage of Your Leaders Came From Within? |
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Bringing up leadership from within isn't as simple as an internal hire. |
Part of it is having your org chart locked down and knowing who reports where. |
The rest? Looking for people to emerge from within our organization and take roles as leaders. |
There's no greater joy with our team than seeing someone rise up. One of our most effective leaders at the moment was a call center worker five years ago. |
 | Apprenticeships and internal hiring are a huge part of continued growth. |
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And that happened by laying out a career path. It's time to expand on that. |
This includes continued investment in training programs, including daily training and external programs like Nexstar and AI coaching services like Avoca AI. |
I can't stress enough how much Avoca has helped guide and shape techs and CSRs. A literal game-changer. |
Part of that training includes new HR initiatives, where we want the department to help career map and navigate what those leadership tracks look like in the future. |
Our apprenticeship program and training are growing all the time and will continue. Most apprentices go from hire to graduating into their own trucks in 60 days. |
But techs need jobs. So, let's talk about sales. |
4. The Best Sales |
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I threw a bunch of great numbers out during the address, including those 190,000 phone calls. |
It's time to convert even more leads than before. That means building out a sales team that capitalizes on lead-gen and drives growth. |
As with all of these pillars, this boils down to nailing processes and making the operating procedures even better. |
When you already drive more leads than anyone else around, the process becomes a refinement opportunity. |
It also means some big hires in the sales department, expanding into events, and using daily information to dictate how we attack each day from a sales perspective. |
I'm excited for the future and where these four pillars will take us. Every day is as big as the last. |
And that feels even better knowing we have plans in place. Start making your owns plans today. |
Have a great weekend. 👊 |
John |
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Join us in Akron, Ohio at Wilson HQ on Sept. 10-12 for the Breaking $5M Workshop |
Get a crystal-clear roadmap to hit that $5 million revenue milestone. |
Navigate the challenges that come with reaching the $5 million mark, from optimizing your call center roles to fine-tuning your infrastructure, scaling your fleet, crafting recruitment strategies, and driving demand through marketing. |
Expand your peer group by connecting with others sharing the same goals as you. |
Your ticket is an all-access to the Breaking $5 Million Workshop, with breakfasts, lunches, and dinners included. |
All you have to do is get yourself here and we do the rest while you get the best knowledge drop possible for your business. |
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