November 01, 2024 | Read Online

TOGETHER WITH

It's Friday and only a matter of time before AI can write your papers, attend your meetings, and—thanks to a recent breakthrough in "scent teleportation"—even smell the roses for you.

Today's News

🎙️ Kai Cenat keeps up with the Kardashians
📈 Demand for creator economy jobs continues to rise
🎤 TikTok brings back LIVE Fest for the second year running
🏀 Dude Perfect's Dallas HQ could be the next YouTube Space
🔪 YouTube celebrates analog horror

KAI KARDASHIAN

Kai Cenat is keeping up with the Kardashians in the first teaser for Mafiathon 2

The trailer: Kai Cenat has tapped into some serious star power to promote his upcoming Twitch marathon. The surging streamer recently invited Kim Kardashian to co-star in a trailer for his second Mafiathon, which is slated to begin on November 1.

In that video, Kardashian channels Dr. Melfi from The Sopranos by portraying Cenat's therapist. The two go on to discuss everything from Cenat's role in a 2023 New York City riot to his philanthropy in Nigeria and streams with superstars like John Cena.

The stakes: The trailer also sneaks in a few jabs at Cenat's lost Twitch record. Toward the end of his last month-long Mafiathon (which took place in February 2024), Cenat became Twitch's all-time most-subscribed creator. Now, however, that record has been eclipsed by the VTuber Ironmouse, who recently attracted 321,000 concurrent subs.

Mafiathon 2 is Cenat's chance to reclaim his record. The stream is expected to run for the entire month of November, during which time the creator's fans (aka his "mafia") will watch as he eats, sleeps, and shoots the breeze with his many famous friends. Teaming up with the most famous Kardashian is obviously a smart way to kick off that marathon. Aside from the cultural cachet, Kim reaches an impressive audience of 360 million Instagram followers.

🔆 SPONSORED 🔆

From a star-studded ambassador lineup to 300+ expert speakers, only one creator summit has it all

From January 11-13, 5,000+ creators and 300+ expert speakers will gather in Dubai for the largest global assembly of content creators: 1 Billion Followers Summit.

Attendees will have a chance to explore three exclusive tracks led by industry experts like VidCon CEO Jim Louderback and check out 1B Spaces for platform workshops, seminars, and activities.

Meet the latest ambassadors of 1 Billion Followers Summit 2025:

With 121 million followers, Germán Garmendia is YouTube's most-followed Spanish-language creator and was recognized by TIME as one of the "25 Most Influential People on the Internet."

Algerian travel enthusiast and Forbes' Middle East's 30 Under 30 honoree Khoubaib Kouas shares his adventures with 12 million cross-platform followers.
MostlySane creator and Netflix star Prajakta Koli has become one of India's top creators, amassing over 17 million followers.

"It is one of the biggest creator-focused events on the planet. The summit is a great opportunity for me to connect with experts, speakers, and other prominent attendees."

Germán Garmendia

Hit the link below to snag your ticket to 1 Billion Followers Summit 2025:

Claim your ticket →

HEADLINES IN BRIEF 📰

According to the latest Creator Economy Hiring Trends Report, demand for creator economy jobs has more than doubled year-over-year. (Tubefilter)
Records from South Carolina's suit against TikTok suggest that Apple repeatedly urged TikTok to increase its minimum age limit from 12 to 17. (Engadget)
A Russian court has reportedly fined Google an amount "far greater than the world's total GDP" in response to unpaid penalties from a four-year-old lawsuit. (BBC)
Per a new report from ProPublica, misleading ads deployed by scam networks have been viewed "900 million times across Facebook and Instagram." (Gizmodo)

FEELING FESTIVE

Streamers from 50 countries will show up and show out for the second edition of TikTok LIVE Fest

The big event: LIVE Fest is coming back for 2025—and this time, it's slated to be TikTok's "largest celebration yet." A press release teased the second edition of the platform's vertical live streaming showcase as a "global creator event" that will kick off early next year. LIVE Fest took place for the first time in 2024, when it brought 2.3 million creators together for a months-long campaign.

Creators from more than 50 countries are expected to join the gamified fun in 2025. Individual streamers will be able to participate by broadcasting on their channels. Along the way, they'll have the opportunity to enter LIVE Fest challenges and reap rewards from a bonus pool of Diamonds (aka TikTok's currency for live streams).

The context: In addition to celebrating TikTok's streaming community, LIVE Fest will serve as an an opportunity for the platform to show off new features. Recent product updates include the expansion of Subscriptions, which now offers a revenue stream for Twitch-style broadcasts. With more and more creators earning thousands via TikTok LIVE, the platform's latest monetization features are sure to draw significant interest.

CREATOR COLLAB

Could Dude Perfect's Dallas HQ be the new YouTube Space?

The context: Three years ago, creators said goodbye to YouTube Spaces, a now-defunct initiative through which YouTube provided brick-and-mortar production room, equipment rental, networking events, and educational workshops to video makers around the world.

Creator coworking spaces have been far and few between since the closure of Spaces. Membership and educational programs are coming to market soon to fill the void offering a variety of experiences. Whalar's Lighthouse, for example, is opening up stylish campuses with classes, communities, and access to equipment at a cost of $5,750 per year.

The facility: Another collaborative production space for creators could soon be inside the walls of Dude Perfect's $3 million, 36,000-square-foot HQ. The longtime YouTube trickshotters have finally announced concrete plans for their new Dallas headquarters, which they first started talking up in 2022. The facility will serve as "a new hub for next-generation media" with "a world-class production studio tooled for capturing both pre-recorded and live-broadcast video, with customizable stages to support formats including interview series, variety shows, and the unique sports and competition content that Dude Perfect is known for" (per a press release). Production resources will be available to creators, brands, and other media/production companies.

"Social media content is now professionalized, premium, and dominant in the overall media landscape. This new space will help us continue leading that trend."

Andrew Yaffe, Dude Perfect CEO

The outlook: A Dude Perfect spokesperson told The Dallas Morning News that there's no current timeline for the headquarters' completion. When or if it does open, however, it's likely to be a popular collaboration space. More creators have begun setting up shop in the Dallas-Forth Worth area, and industry tentpoles are making their way to the region as well. VidSummit moved to Dallas in 2023 and agencies like Night have roots in the area.

WATCH THIS 📺

Analog horror is having a moment on YouTube

The spotlight: Spooky season might be a wrap, but YouTube still has some tricks up its sleeve. In honor of one of its scariest genres, the platform has tapped Spencer Lackey—aka the creator behind analog series a/s/l—to host a 10-minute spotlight video in the style of analog horror.

YouTube says it chose to celebrate analog because the genre has generated over 500 million views so far in 2024. Lackey's video is a chilling nod to the creators and fans behind that movement. Throughout the clip, he reviews other YouTubers' shows while being plagued by mysterious forces.

Check it out here (if you dare).

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