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TOGETHER WITH |
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It's Tuesday and ChatGPT is, like, so hot right now. According to OpenAI CEO Sam Altman, the chatbot added one million users in a single hour yesterday. |
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Today's News |
š MrBeast and Fede Vigevani plan a basketball game š¤ Fundmates partners with six companies š MrBeast and a Martian helicopter climb the charts š¬ YouTube faces a movie trailer controversy š§š» Lofi Girl celebrates ten years on YouTube
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GAME ON |
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MrBeast and Fede Vigevani are recruiting "the biggest" creators for a bilingual basketball game |
The team-up: MrBeast is joining forces with one of the biggest stars in Latin America: Uruguay-born, Mexico City-based creator Fede Vigevani. In an Instagram Reel posted earlier this week, the duo announced plans to host a star-studded basketball game that will pit Spanish-speaking influencers against a team of English-speaking counterparts. MrBeast called for "the biggest" creators to join his squad for the April 25 game, and specifically named Kai Cenat and iShowSpeed as two of the stars he hopes to recruit. |
The collaborators: This isn't the first time MrBeast has teamed up with Vigevani, whose primary YouTube channel counts more than 65 million subscribers and ranks among the 50 most-subscribed hubs in the world. The Latin American powerhouse previously participated in the creator showdown that celebrated MrBeast's 300 million subscribers. Not long after, the duo reunited for a MrBeast-style challenge on Vigevani's own channel. |
The context: Now, Vigevani and MrBeast are putting their own spin on the trend of creators vs. creators sports games. The most notable version of that concept in the Anglophone world is the annual Sidemen charity match, which raised £4.7 million during a recent showdown at London's Wembley Stadium. |
Creator sports events are huge in the Hispanophone world, too: Spanish streamer Ibai, for instance, has produced several high-profile athletic showdowns, including his record-setting Velada del AƱo and the soccer-focused Kings League. By adding basketball into the mix, Vigevani and MrBeast are tapping into a fandom that has propelled hoops creators like Jesser to collaborate with NBA pros and take part in high-profile tournaments. |
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FAQ: How can creators and digital industry pros meet their own AI dream teams on Made? |
Made is the first emotionally intelligent platform designed to arm creatives and digital industry pros with teams of AI assistants—and that means it's different from anything we've seen before. |
So, we sat down with Made to answer a few FAQs. Here's the TL;Dr of that conversation: |
What can Made agents do? š¤
Made agents can be producers, community managers, creative directors, and more, accomplishing tasks like…
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How can I meet my own dream team of AI agents? š ️
Applying for access to Made is as simple as filling out a 10-second form. Once you're in, Made agents will adapt to meet your needs based on your goals, audience interactions, viewer behaviors, and more.
Who is Made built for? š
From creators to social media managers to entrepreneurs, Made is a revolutionary partner for anyone looking to grow an audience. Apply for early access on the website:
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Meet your dream team → |
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HEADLINES IN BRIEF š° |
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GOSPEL STATS š |
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Top Branded Videos of the Week: MrBeast, custom trucks, and a Martian helicopter |
MrBeast is back on top in our latest Gospel Stats Brand Report. The YouTube icon took big risks to produce the most-watched branded video of the week, while Incogni scored two spots in the top five by sponsoring a truck revamp and a space tech deep-dive. |
š„ #1. MrBeast x Feastables: I Survived The 5 Deadliest Places on Earth (70.1M views)
MrBeast's latest piece of risky business was sponsored by his very own candy brand, Feastables, and its new Peanut Butter Cups. The creator and his friends managed to pack ice climbing, swimming uncaged with sharks, and driving on a road known for deadly accidents into a single 13-minute upload—a feat that earned the main MrBeast channel nearly 70 million views. |
š„ #2. FrenchieFries x Incogni: i bought my Dream $100,000 Truck and Customized it with ZERO EXPERIENCE! (5.2M views)
Internet privacy company Incogni backed nearly forty videos this week, including the #2 clip in Gospel's latest ranking. That video followed DIY creator FrenchieFries as he transformed a golden Ford into a tricked-out, neon-lit, mobile hang spot. |
š #4. Veritasium x Incogni: Why Did The Mars Helicopter Disappear? (4.3M views)
This week's fourth most-viewed video also snagged funding from Incogni. Veritasium scored a lot of views for the digital security brand by digging into the history of Ingenuity, a NASA helicopter that survived three years and 72 test flights before crash-landing on Mars. |
Check out the full branded ranking here and head over to Gospel Stats for more YouTube sponsorship insights. |
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FILM FIASCO |
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Hollywood studios have (allegedly) been claiming AdSense revenue from AI slop on YouTube |
The case: YouTube is teeming with AI slop. And despite its enthusiastic messaging about how AI is the future of human creativity, it may not be keen to clean up the low-quality content produced by artificial intelligence. Especially since some rights-holders appear more interested in earning revenue from copyright-violating, AI-generated content than actually having it taken down. |
Consider the case of Screen Culture and KH Studio: a recent report from Deadline dug into how the two YouTube channels—which both post fake AI movie trailers—were being used to siphon money to Hollywood studios like Warner Bros., Discovery, Paramount, and Sony Pictures. Despite not being affiliated with those studios, both Screen Culture and KH Studio used clips of real trailers (including shots of the films' stars). That's a violation of copyright laws—meaning YouTube's Content ID system presumably flagged the channels. But instead of telling YouTube to pull the trailers down, Warner Bros., Discovery, Paramount, and Sony Pictures allegedly allowed the videos to stay up…as long as any ad revenue went to them instead of the channel owners. |
Two days after Deadline published its report, YouTube removed Screen Culture and KH Studio from its Partner Program and demonetized all their videos (a decision the channels can choose to appeal). |
The response: The involved studios wouldn't tell Deadline why they allegedly decided to claim AdSense revenue instead of asking YouTube to pull down the offending videos. But considering that KH Studio and Screen Culture collectively claim over 2 billion views, we're guessing dollar signs are involved. SAG-AFTRA isn't happy about that turn of events—which makes sense given that it has spent years fighting to ensure that actors have the right to decline AI usage of their likeness: |
"Monetizing unauthorized, unwanted, and subpar uses of human-centered IP is a race to the bottom. It incentivizes technology companies and short-term gains at the expense of lasting human creative endeavor." | | | | SAG-AFTRA via Deadline |
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WATCH THIS šŗ |
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Lofi Girl is celebrating 10 years on YouTube |
The anniversary: It's been an eventful decade for Lofi Girl. In recent years, the YouTube channel-turned-brand has leveraged the popularity of its viral streams to hand out college scholarships, team up with other hit channels, and launch new characters. |
Now, Lofi is celebrating ten years on YouTube with an anniversary video that outlines its evolution since 2015. Check out the full upload here for a recap of the brand's collaborations, seasonal adaptations, and community growth. |
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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen. |
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