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Market Crux Just Announced (PAPL) is Topping This Morning's Watchlist—Thursday, January 8, 2026.
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January 8, 2026
10-Minute Countdown | Why (PAPL) Has Our Full Focus Ahead of the Bell Dear Reader, It's hard to believe, but in 2026 the mortgage industry still runs on slow, manual verification and fragmented documentation—exactly the kind of system that creates delays, errors, and costly inefficiencies. Now imagine those same mortgage files converted into tokenized, metadata-rich digital assets that can be verified and audited in near real time. That's exactly what one mortgage platform is building right now—pairing a regulated brokerage network with block-chain infrastructure already in motion. The company driving it is Pineapple Financial Inc. (NYSE American: PAPL). Pineapple Financial Inc. (NYSE American: PAPL) is an established fintech platform and leading Canadian mortgage brokerage network serving hundreds of brokers nationwide. And the reason it's showing up on our radar right now is simple: the timeline is tightening, the milestones are already public, and the next company update is close. Today, at 11:00 AM ET, the company is scheduled to hold a virtual fireside chat with members of the Injective Foundation—an event expected to cover tokenization progress, expansion of block-chain integration, and updates on the digital asset treasury strategy And now, (PAPL) has just landed at the top of our watchlist starting this morning—Thursday, January 8, 2026.
Right now, (PAPL) is currently trending in the $1 to low $2 range, appearing to fly under the radar of my screens—even as the story behind it accelerates. That disconnect is exactly why (PAPL) is worth watching closely. Technical readings show RSI levels of 33.90 (9-day), 32.88 (14-day), and 34.06 (20-day)—levels that some would describe as near "oversold territory", which could indicate a potential trend reversal is in the works. In the last week, (PAPL) has made an approximate 40% move, from $1.15 on January 2 to $1.61 today, January 7, according to data available from Barchart. D. Boral Capital analyst Jason Kolbert is covering Pineapple Financial (AMEX:PAPL) with a Bullish rating and maintains a $5 target, which suggests over 270% upside potential from today's $1.35 range. 
Headquartered in Toronto, Ontario, the company operates at the intersection of traditional mortgage origination and block-chain innovation, with regulatory licenses across six Canadian provinces. The company has been recognized as one of Canada's Top-Growing Companies (27th in 2023), won the 2023 Award for Digital Innovation at the Canadian Mortgage Awards, and was named Top Mortgage Employer for 2023. In September 2025, (PAPL) became the first publicly listed company worldwide to hold Injective (INJ) tokens as a treasury asset, establishing the foundation for its groundbreaking mortgage tokenization platform launched in December 2025. Transformational Block-chain Strategy: Mortgage Tokenization Platform
On December 10, 2025, (PAPL) announced the launch of its mortgage tokenization platform for its $13.7B portfolio, bringing real-world mortgage data on-chain. This initiative represents one of the most significant applications of block-chain technology to traditional financial assets in the mortgage industry. The platform, accessible at Pineapple Digital Assets, is powered by Injective's block-chain infrastructure and transforms static mortgage documents into tokenized, metadata-rich assets that are fully auditable, instantly verifiable, and programmable. This migration addresses fundamental inefficiencies in mortgage processing, verification, and data accessibility while creating entirely new asset classes for institutional participants. 
Key Platform Components:
Mortgage Data Marketplace: The Mortgage Data Marketplace provides access to secure digitized mortgage records as transparent, fungible digital assets. The platform features compliant data rails with gated access, institutional-grade security, and compliance standards. Each mortgage record includes IPFS (InterPlanetary File System) provenance, creating traceable, audit-ready references for complete transparency. By tokenizing mortgage data as standardized, tradeable digital assets, Pineapple creates a new category of structured mortgage intelligence accessible to institutions and AI models without compromising privacy. Pineapple Prime (Coming Soon): Pineapple Prime will provide access to market-leading yields backed by on-chain mortgages. The platform is designed for institutions and accredited partners seeking the potential for high yields, featuring loan-level transparency with complete provenance at the individual loan level. Built-in programmable controls enable risk and liquidity management with on-chain governance, democratizing mortgage yields by transforming institutional-grade returns into programmable yield pathways accessible to a new class of global participants. Platform Benefits:
The tokenization platform delivers "radical efficiency" by compressing weeks of back-office processing into automated on-chain flows. Underwriting, verification, and reconciliation become faster, cleaner, and programmable—transforming paper files into programmable, trusted assets. Digital Asset Treasury Strategy: $100M Injective Holdings
On September 2, 2025, (PAPL) announced a $100M Injective Digital Asset Treasury Strategy, becoming the first publicly traded company worldwide to hold INJ tokens. The $100M private placement closed on September 5, 2025, with the company completing its first INJ token purchase that same day. The Injective partnership serves dual purposes: treasury diversification through digital asset holdings and technical infrastructure for mortgage tokenization. Coming Today: January 8, 2026 Fireside Chat at 11:00 AM ET
Recently, (PAPL) announced a virtual fireside chat scheduled for Thursday, January 8, 2026 at 11:00 AM ET. CEO Shubha Dasgupta, alongside members of the Injective Foundation, will provide updates on the company's strategic growth trajectory heading into 2026. The discussion will highlight recent tokenization milestones, expanding integration of block-chain infrastructure, and the ongoing collaboration between Pineapple and Injective to advance and optimize Pineapple's digital asset treasury. A recording will be available on (PAPL)'s website following the event. This fireside chat represents a critical moment for management to articulate execution progress on the mortgage tokenization platform, provide transparency on treasury performance, and outline 2026 strategic priorities as the company scales block-chain integration across its $13.7B portfolio. Corporate Developments The company reported fiscal year end 2025 financial results on December 3, 2025, with Q3 FY2025 showing reduced losses and improved cash flow. Recent strategic initiatives include partnerships with BMO for homeownership accessibility and CPP for insurance offerings, plus technology launches including Pineapple+ platform and Renewals+ for customer retention. Dual-Track Value Creation
(PAPL) presents an interesting proposition centered on two parallel value drivers: its traditional Canadian mortgage brokerage operations and its transformational block-chain tokenization platform.
(PAPL)'s December 2025 launch of a mortgage tokenization platform for its $13.7B portfolio could fundamentally transform mortgage data processing and monetization. The Mortgage Data Marketplace creates new revenue by monetizing mortgage intelligence as compliant, tokenized assets. Pineapple Prime (when launched) has the potential to unlock institutional capital flows into on-chain mortgage yields, creating a new asset class with Pineapple as primary gateway. As the first publicly listed INJ holder, (PAPL) established early-mover advantage before competitors recognized the potential of tokenization. The company's traditional mortgage operations provide cash flows and an established $13.7B portfolio, reducing execution risk versus greenfield block-chain projects. Recent cost-cutting and improved cash flow (Q3 FY2025) suggest progress toward profitability before block-chain revenue contribution. 7 Reasons Why (PAPL) is Topping Our Watchlist This Morning —Thursday, January 8, 2026
1. Analyst Coverage: D. Boral Capital's Jason Kolbert has a Bullish rating and a $5 target on (PAPL) suggests 270% upside potential from its recent $1.35 range. 2. Recent Momentum: Over the last week, (PAPL) has made an approximate 40% move, signaling elevated attention heading into today's planned virtual fireside. 3. Oversold Signals: RSI readings of 33.90 (9-day), 32.88 (14-day), and 34.06 (20-day) place (PAPL) in a zone some would label as oversold, a setup often watched for a potential trend reversal. 4. Tokenization Launch: A mortgage tokenization platform that was recently announced ties (PAPL) to a real-world on-chain initiative built around mortgage data and verification. 5. INJ Treasury First: Recently, (PAPL) disclosed a $100M Injective treasury strategy and positioned itself as the first publicly listed INJ holder, a differentiator that continues to draw attention. 6. Established Platform: Beyond block-chain, (PAPL) operates a recognized Canadian mortgage brokerage network with multiple awards and provincial licensing, giving the story an operating business alongside the digital asset narrative. 7. Near-Term Event (Today at 11:00 AM ET): A virtual fireside, scheduled for this morning, is expected to include updates on tokenization milestones and the Injective collaboration, giving (PAPL) a clear date for new information. Consider Starting Your Own Research On (PAPL)
While It's Still Early…
[Company Website] | [Corporate News] [Pineapple Digital Assets]
What makes (PAPL) so exciting for us right now is the way multiple signals are lining up at once. You have technical readings that many would classify as oversold and formal analyst coverage that suggests over 270% upside potential from its recent $1.35 range. At the same time, this isn't just a chart story—(PAPL) sits on an established Canadian mortgage platform, has disclosed a $100M Injective treasury strategy, and has already announced a mortgage tokenization platform tied to real mortgage data. With a fireside chat scheduled for this morning (January 8, 2026), the timeline for the latest updates is close, and that matters when the market hasn't fully discovered the story yet. We have all eyes on (PAPL) this morning. Take a look at (PAPL) while it's still early. Also, keep a lookout for my next update, it could be coming very shortly. Sincerely, Gary Silver
Managing Editor,
Market Crux
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