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2026/01/23

Big announcement from Uproot’s CEO

Hi, it's Mehul, founder of Uproot.
 
Five years ago, in the middle of COVID, I was living alone in a studio apartment in New York.
 
New York, known as the city that never sleeps, felt…eerily quiet. 
 
The noise, the movement, the energy that defined the city was just gone in a blink.
 
The only real company I had at the time was my dog, Misty. 
 
She's a tiny Pomeranian, but full of life and attitude in a way you wouldn't believe.
 
I spoil her like any parent would, but I always had one rule, she wasn't allowed on the bed. 
 
In those early days of COVID, when there was so much uncertainty, my rules stopped mattering.
 
Once she started sleeping next to me, I couldn't ignore how much of her hair she left behind. 
 
That moment quietly became the beginning of Uproot.
 
At the time, all I wanted to do was solve that one annoying problem by making a pet hair remover that actually worked.
 
Fast forward five years, and Uproot is now in over 4.5 million homes across America, helping pet owners live a cleaner life. That still feels surreal to say out loud, especially because I never planned to make anything beyond pet hair removers.
 
But over time, something kept bothering me.
 
As more people started using our products, I kept hearing the same frustration come up again and again. It wasn't just about pet hair on clothes, it was about what happened after the wash. Clothes would come out feeling clean, yet they still smelled off and somehow still had hair clinging to them, like the odor and buildup never actually left.
 
Eventually, it stopped being just something I heard from customers and became something I dealt with at home as well. My girlfriend is allergic to many common detergents and strong fragrances, so laundry was always a compromise. Either the clothes smelled "clean" but caused irritation and reactions, or they were gentle enough for her skin but still held onto odor and residue.
 
That frustration added up quickly.
 
It didn't make sense to me that something we use every week, sometimes every day, could be so harsh, so wasteful, and still fail at the one thing it's supposed to do, actually clean clothes.
 
So I started pulling at that thread.
 
What I thought would be a quick fix turned into two full years of testing, reformulating, and starting over. I wasn't interested in making a "better smelling" detergent. 
 
I wanted something that:
  1. Removed odor at the source
  2. Helped release pet hair from fabric
  3. Worked in cold water
  4. Didn't rely on heavy fragrance or plastic jugs to feel effective
Today, this stopped being an idea and became something we made real.
 
That's why I'm finally sharing this with you.
 
 
They are not just a new format, they're a complete rethink of how laundry should work. 
 
They're powered by our FurCleanse™ formulation, engineered specifically to tackle the unique problems pet owners deal with. Each sheet delivers a precise dose of detergent that dissolves completely, cleans deeply without overpowering scents, and leaves nothing behind. They're tough on odor and buildup, gentle on sensitive skin, and built for real homes with pets.
  • No plastic jugs.
  • No measuring.
  • No masking smells with fragrance.
Just clean clothes that actually feel clean.
 
I didn't set out to make this product. I followed a problem I couldn't ignore, and I refused to ship something that didn't genuinely solve it.
 
If you've ever pulled laundry out of the washer and immediately knew it wasn't actually clean, this was made for you.
 
Uproot Laundry Sheets are available now, and if you care about what touches your clothes, your skin, and your home, this is the switch worth making.
 
 
 
 
© Uproot Clean
8400 NW 33rd St Ste 310 #309 Doral, FL 33122
 
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