Hello home service operators, |
There are many ways to learn in 2026, but I strongly encourage you to prioritize live sessions this year. Here's why: |
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Below, I share the best way for home service operators to learn live (and also take in valuable video replays). |
But before that, some interesting links and stories… |
Top tips for budgeting for marketing in 2026 The story of a 23-year-old who skipped college to join Gen Z's blue-collar revolution Service Scalers is hosting a 2-day marketing workshop at Wilson's HQ in Akron, OH (March 3–5, 2026) covering paid, organic, traditional, KPIs, lead handling, and your 90-day plan. Join me on February 24th for an exclusive shop tour, owner-led roundtable, lunch, and a networking cocktail hour with fellow home service operators
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How to Win the Call |
Avoca turns your contact center into a revenue engine. |
Not with scripts. Not with headcount. With AI that works alongside your team. |
What operators see after switching: |
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How it actually works: |
Speed to lead: Respond, route, and capture leads instantly from Angi, Thumbtack, and Google. Never miss a call: AI + human agents cover voice, text, and chat 24/7. Outbound that converts: Automated follow-ups, maintenance reminders, inspections, and win-back campaigns. AI coaching: Every call reviewed for missed opportunities, with actionable CSR feedback. Smarter dispatch: Optimized scheduling to maximize tech productivity and job profitability. Capacity management: Balance demand using historical data so shoulder season stays full.
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Avoca doesn't replace your team. It makes every call count. |
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Go Live With OAO Pro |
Home service operators who are willing to learn live are well-positioned to win big. It really is that simple. |
With this in mind, the team at Owned and Operated is putting a lot (and I mean A LOT) of time into its live sessions. |
If you're not already a Pro member, it's free. All you need to do is create a profile. From there, you'll land on a page where you can see replays and future live sessions. |
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In the last three months alone, there have been six live sessions. |
Human Touch vs. AI: Where Each Shines in Home Service Marketing |
This live session brought together Tyson Chen of Avoca and Sam Preston of Service Scalers to break down how AI is reshaping home service marketing. They covered where AI creates real leverage and where human connection, trust, and operator instinct still matter most. |
Take Control of Your Reputation Marketing: How to Win the Map Pack |
This 60-minute session showed HVAC, plumbing, and electrical operators how to grow booked jobs without increasing ad spend. Julie Phan from Big Reputation and Jesse Reyes of Wilson Companies broke down how reputation marketing helped them dominate the Map Pack. |
The Home Service Lead Engine: Map It, Measure It, Fix It- Part 1 |
In Session 1, Sam Preston of Service Scalers focused on diagnosing funnel problems, showing where leads leak and what operators should measure daily to fix them. |
Turn Leaks Into Booked Jobs: The Conversion System That Scales-Part 2 |
In Session 2, Sam Preston of Service Scalers covered how to repair funnel leaks by converting more leads into booked jobs, improving lead quality, and systematizing follow-up. |
Keep Techs Busy During Shoulder Season |
This 60-minute live session with John Wilson of Owned and Operated and Tyson Chen of Avoca focused on turning inbound leads into booked jobs faster. They walked through the playbooks for shrinking response time, increasing booking rates, and keeping techs fully scheduled even during slow weeks. |
Fix My Website Giveaway: 3 Finalists Get Their Site |
Website conversion expert Sam Thompson led a live teardown of three finalist sites from the Fix My Website Giveaway. The session broke down exactly what to fix so websites drive more calls and booked jobs. |
What's Next? |
Plenty. We have two live events scheduled for February… |
How Home Service Companies Should Think About SEO in 2026 |
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This upcoming live session on Tuesday, February 10 will break down how home service companies should think about SEO in 2026, hosted by Sam Preston. The session will cover what actually matters between the Map Pack, traditional SEO, and AI search. |
How to Reduce Back Office Expenditures in 2026 |
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This upcoming live training on Tuesday, February 17 is led by Jack Carr of Rapid Response Plumbing, Heating & Cooling and focuses on reducing back-office costs in 2026. Jack will walk through the exact levers operators can pull to cut payroll and overhead, delegate the right roles, and rebuild the back office to protect margins while scaling. |
If you're ready for the action, create your free profile here. You can watch all the replays and sign up for future live sessions. |
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Scale in 2026 |
Big Reputation helps you win the Map Pack in every market you serve…without adding more work to your plate. |
Operators see 29–60% more Map Pack calls, 2–3x review velocity per location, and broader zip code coverage from daily Google Business Profile posts. |
At Wilson, we saw it firsthand. After rolling out Big Reputation, inbound calls increased 26% month over month, driven entirely by stronger Map Pack visibility. |
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Already in OAO Pro and want more? Get practical playbooks, live open-book financial reviews with other operators, and weekly peer-group calls with owners at your revenue stage by upgrading to VIP. (Jess can answer your questions and walk you through the process) |
How do you feel about today's newsletter? |
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👊 John |
Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own. |
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