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2026/01/15

New to ActiveCampaign: Your January updates

Start the year focused on what matters with AI that's your trusted marketing advisor, goals you can track in real time, and smarter contact management
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January product highlights

Handpicked product updates delivered to your inbox

CPO Corner January 2026: AI Personalization, Contact Archiving, more!

ActiveCampaign's Chief Product Officer, Chai Atreya, returns with your monthly product update.

This month, discover how to start 2026 right with Active Intelligence as your trusted advisor, Business Goals that show you exactly what's working, and smarter ways to manage your growing contact database.

A prompt box for Active Intelligence, featuring personalized cards with suggested prompts that invites users to type any question or need, symbolizing effortless access to AI-powered insights, campaigns, and automations

Meet your AI marketing advisor, Active Intelligence

With Active Intelligence as your new homepage, continue yesterday's campaign conversation, act on a personalized prompt tailored to your business, or discover new AI capabilities through intelligent recommendations.

You'll maintain momentum across projects with instant access to recent chats, find inspiration through contextual prompts that show exactly what's possible today, and unlock productivity gains by having your AI assistant ready the second you start work.

And now, everyone on your team can leverage Active Intelligence from day one - turning your AI advisor into an extension of your team. So, you can work smarter and ship faster.

Live

Business Goals page showing left sidebar navigation with Active Goals, Starred Goals, and Archived Goals filters, plus Manage section with Conversions link and Reports section with Conversion Attribution link. The main content area displays the Business Goals dashboard.

Understand exactly what's driving your growth

You're running multiple marketing channels—emails, SMS, automations, forms. Business Goals ties everything together so you can see how each effort contributes to what matters most. Create goals, track progress in real-time, and dive into conversion reporting to understand exactly which campaigns drive results. With clear data about what's working, you'll make smarter decisions and confidently invest in what moves the needle.

Archived contacts page shows a drop down menu to archive contact.

Grow confidently without losing valuable customer history

As your business scales, managing contacts evolves. You want flexibility and the ability to organize your list while preserving valuable customer history in case they re-engage. With contact archiving, you get exactly that. Remove inactive contacts from your active count while keeping their data secure for a full year. If they come back, restore them with one click.

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Get out of the marketing weeds

Tired of being buried in campaign setup? 

It's time to get out of the weeds! 🌿

Describe your campaign, and Active Intelligence handles the busywork. Hours back, just like that. ✨

Marketing automation promised freedom from busywork. It delivered complexity. You're still stuck in the weeds—they're just digital weeds now. That's exactly why we built something revolutionary: autonomous marketing that doesn't just automate tasks, it eliminates them entirely. Active Intelligence builds complete campaigns from simple conversations. Customer journeys that optimize themselves. Strategies that adapt in real-time based on your goals. When the busywork disappears, something powerful happens. You become the strategic force you were meant to be. The creative leader. The growth driver. Unstoppable. 🌿 Ready to get out of the weeds for good? Watch how marketers are breaking free 👇 #MarketingAutomation #EmailAutomation #EmailMarketing #DigitalMarketing #AutonomousMarketing
Connect with other users

Stay up to date with the latest announcements, join exclusive challenges, and get expert support from Certified Consultants and ActiveCampaign experts. Join our community to connect with other ActiveCampaign users, ask questions, and share ideas.

Want real-time conversations? Our Slack community is the place to chat, collaborate, and get quick answers from fellow users.

See what's new

Get the latest features and updates designed to save you time, improve engagement, and help you grow. Check out what's new!

Does AI work, or create faster mediocrity?

You've optimized your prompts. You're generating more content. Your marketing results? Still the same. That's because prompt engineering doesn't create competitive advantage—everyone can do it.

Join us January 29th at 12 p.m. ET as Sean Blanda sits down with Bob Pearson (who built Dell's global social media organization) to learn the 4 Cs framework for building intelligence platforms your competitors can't replicate—plus three workflows to implement next week.

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Go to market 3x faster. Backed by real insights, not endless reports.

14,000+ positive customer reviews and counting. See how Active Intelligence brings your ideas to life—orchestrating the heavy lifting so you can focus on what matters. Get 14 days to try out ActiveCampaign yourself.

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