Insiders couldn’t help themselves on this stock

See the ticker at 1:30PM ET                        ͏                         Corporate insiders have been pulling back from buying stocks. In fact, the Financial-sector insiders just hit a 23-year low in buying activity Yet, over the last 48 hours, insiders have poured large capital into one obscure stock Tune in at 1:30PM ET to discover the ticker Look, even if you never pay attention to insider-buying signals… That kind of activity should set off alarm bells. Because these are people with privileged information about their own companies. So when they put serious money into a stock, we want to know what they see that the rest of the market might be missing. And if you want to see.. The ticker The buying activity itself And why we believe this stock could make a major move soon Login here Enjoy! We develop tools and strategies to the best of our ability but no one can guarantee the future. We can’t guarantee profits or protect against losses. What you will see today are historical examples on signals that the Insider Dashboard picked u A Prosperity Pub Publication   ABOUT US: We believe that the opportunity for financial literacy and freedom belongs to all people, not just those who already have years of investing experience. Prosperity Pub provides an array of educational services and products that will help you navigate the markets and become a better investor. Trading is made simple through our online forum full of trading techniques to give you the best tools to kick-start your investing journey. We offer collaborative webinars and training; we love to teach. No matter the opportunity, we bring together a strong community of like-minded traders to focus on analyzing market news as it’s presented each day. DISCLAIMER: FOR INFORMATION PURPOSES ONLY. The materials presented from Prosperity Pub are for your informational purposes only. Neither Prosperity Pub nor its employees offer investment, legal or tax advice of any kind, and the analysis displayed with various tools does not constitute investment, legal or tax advice and should not be interpreted as such. Using the data and analysis contained in the materials for reasons other than the informational purposes intended is at the user’s own risk. DISCLAIMER: TRADE AT YOUR OWN RISK; TRADING INVOLVES RISK OF LOSS; SEEK PROFESSIONAL ADVICE. Prosperity Pub is not responsible for any losses that may occur from transactions effected based upon information or analysis contained in the presented. To the extent that you make use of the concepts with the presentation material, you are solely responsible for the applicable trading or investment decision. Trading activity, including options transactions, can involve the risk of loss, so use caution when entering any option transaction. You trade at your own risk, and it is recommended you consult with a financial advisor for investment, legal or tax advice relating to options transactions. Please visit https://prosperitypub.com/terms-conditions/ for our full Terms and Conditions. Unsubscribe This email was sent to ignoble.experiment@arconati.us by Prosperity Pub PO Box 1216 Ponte Vedra Beach, FL 32004

Race for crucial midterms attracting vast sums of money on both sides | First Thing

Support independent journalism Support us   First Thing: Race for crucial midterms attracting vast sums of money on both sides

Martin Belam   Good morning. Vast sums of money are being ploughed into November’s midterms, with the billionaire Michael Bloomberg spending $80m to help Democratic candidates, and Donald Trump announcing he intends to spend $400m to aid Republican candidates, with $300m already disbursed. Bloomberg made the contributions in September and October, particularly focused on Democrats running to flip the US House of Representatives. Democrats believe they are favored to take back the House, though they’ve acknowledged trailing Republicans in fundraising. Republicans are also being aided by the president’s ally Elon Musk, who has spent $366m so far. What are the main issues for voters in the midterms? In this explainer, Robert Tait looks at six key issues swaying how people might vote – the economy, Iran, immigration, Trump’s use of power, AI and datacenters and the state of democracy and voter rights in the US. What is happening between the DoJ and California over voter rolls? The justice department’s list of suspected non-citizens in California includes a “high percentage” of people born in the US, Los Angeles election officials said. The statement, made in court papers, raises further questions about the reliability of the list of 20,000 people the DoJ is demanding be investigated. What was strange about how the ADL reminded people about an antisemitic slur? The Anti-Defamation League ADL has denounced the use of the term “shylock” as antisemitic, without explaining that the slur had been used a day earlier by Trump in a speech in Kansas.

Republicans push back on Donald Trump’s wavering support for Ukraine A high-rise apartment damaged by a Russian drone in Kyiv. Photograph: Global Images Ukraine/Getty Images Some Republicans have spoken out against Donald Trump’s softening stance on Russia, threatening to pull financial support for his agenda over his handling of the Ukraine war. Don Bacon, an outgoing congressman in Nebraska, condemned Trump’s actions – which include an agreement to buy Russian diesel and pausing sanctions on Moscow – as “absolutely disgraceful” and accused the US president of cozying up to a “war criminal” in Vladimir Putin. On Tuesday, Ukraine’s president, Volodymyr Zelenskyy, said his country was again receiving advance warnings of ballistic missile attacks, which were seemingly suspended last week by the White House.

University of Arizona sorority member alleges sexual assault at fraternity house The main gate at the University of Arizona. Photograph: Ross D Franklin/AP A sorority member at the University of Arizona has alleged she was sexually assaulted by two men at a fraternity house during a night of drinking in late August. The sexual assault allegations surfaced two weeks after the university had suspended activities for its 21 fraternities amid reports of misconduct, including assault, hazing and drug- and alcohol-related behavior. What are the latest developments at Cornell University? The former Cornell University student who accused seven men of sexually assaulting her at a fraternity house in 2024 recently wrote a letter to campus faculty leaders saying that she felt “unsupported and disbelieved” by the Ivy League institution’s president.

Tesla and SpaceX explore merger as Elon Musk gives backing A SpaceX lift off. Photograph: Steve Nesius/Reuters Elon Musk has declared his support for combining the aerospace and AI company SpaceX with his electric vehicle company, Tesla. He said both companies had created special committees to explore a potential merger, but have not reached any agreement on terms of a transaction. “I think some people out there assume that a SpaceX and Tesla merger is a certainty and I think that would be overstating it,” Musk said, adding it would require shareholder approvals and special committees at both firms.

In other news … Christina Applegate. Photograph: Gilbert Flores/Variety/Getty Images Christina Applegate has revealed she was misdiagnosed with multiple sclerosis. Having been an advocate for awareness of the condition, the actor said: “I’m back at square one – that I don’t know what’s going on with me.” Australian MP Helen Haines has lost both legs after an alleged vehicle attack but “her heart and mind are in good shape”, her husband said. A man has been charged. A judge has dismissed a sexual abuse lawsuit from Sam Altman’s sister. Ann Altman had accused the Open AI CEO of repeatedly abusing her decades ago. United Airlines CEO Scott Kirby is facing a rightwing backlash after calling for a nationwide US wealth tax. A fifth foreign company has pulled out of a plan to build a cable car to East Jerusalem that threatens to involve the seizure of land and property rights from dozens of Palestinian families. UK watchdogs have been urged to tackle suicide social media content after the death of girl, 14. Adriana Retyte took her own life after viewing “high-risk” material on TikTok.

Stat of the day: World must cut emissions by 18% in four years ‘to find our way back’, UN says A coal-powered power station in Datong, China. Photograph: Noel Celis/AFP/Getty Images Although the “window has closed” on holding temperature rises to 1.5C, in line with scientific advice, limiting the “overshoot” of that target is still possible, according to the UN Environment Programme (Unep), which says the world needs to cut carbon emissions by nearly a fifth in the next four years, and by close to half within a decade to meet the goal.

Why – and how – people get through their high school reunions How to survive a school reunion. Composite: Guardian Design/Getty Images It’s natural for reunions to trigger existential questions about how our lives have turned out, so Wendy Syfret has got experts and attendees to share how to go in prepared. We’ve also had articles over the last few days answering these two vital questions: is it true that you need to take 10,000 steps a day to be healthy, and should you store bread in the fridge?

Don’t miss this: Key findings from the Guardian’s investigation of Louisiana’s justice of the peace courts A constable delivering an eviction notice in Jefferson Parish, Louisiana. Photograph: Annie Flanagan/The Guardian In Louisiana, justices of the peace pocket income directly from the filing fees charged to evict tenants. This Guardian investigation highlights an urgent, unconstitutional flaw in Louisiana’s legal system during a national housing crisis.

… or this: A student protest movement has gripped Serbia for two years – this weekend it will try to take power Local students set off on foot from Novi Sad for an election rally. Photograph: Maxim Konankov/NurPhoto/Shutterstock Julian Borger reports from Belgrade, where a mass student movement represents the most serious challenge Aleksandar Vučić has faced in his 12 increasingly authoritarian years in power. In the weekend’s parliamentary elections they hope to emulate the defeat of Vučić’s ally, Viktor Orbán, in neighbouring Hungary.

Climate check: ‘For Panama, it is life or death’ – how drought is choking the canal that feeds a nation Drought in Herrera province, Panama. Photograph: Panama Landscapes by Oyvind Martinsen/Alamy Failed rains and a dire El Niño are threatening the waterway that sustains Panama, with farmers left selling cattle to survive. They are also now lacking fresh water in Longyearbyen in Norway, thanks to contamination, where my colleague Karen McVeigh has visited one of the fastest-warming places on Earth.

Last Thing: Vast Beatles museum, hailed as ‘extraordinary’ by Paul McCartney, to open in Liverpool in 2028 The current Beatles exhibition on the waterfront at Albert Dock, Liverpool. Photograph: David A Eastley/Alamy Beatlemania may have been decades ago, but the Fab Four still have a magnetic hold on popular culture, especially in their home city of Liverpool. This new museum sounds like a “must see” for every fan, even if it requires a trans-Atlantic crossing.

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You Can't Improve What You Don't Track

The CRM numbers that matter  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

October 21, 2026   |   Read online   How much do you really know about your marketing and sales performance? I'm talking about average ticket, daily revenue, technician performance, and the customer data behind your business. In this episode of Owned and Operated, I sit down with Jennifer Manzo, founder of HvAChicks, to discuss why so many HVAC contractors still operate without a CRM and what happens when owners can't access their own business data. We get into CRM adoption, sales performance tracking, and why having the right numbers matters when deciding where to invest your marketing dollars. Watch the full conversation below. The Real Reason HVAC Companies Can't Find Good Technicians     Check out these resources before you go any further… Join Dave Mayer on October 27 at 1 PM ET for three actionable ways to turn more leads and estimates into booked jobs. Is this good or bad for the HVAC industry and trade businesses as a whole? If you’re thinking about starting an electrical company in 2027, this will help you decide what to do next.     Is Your CRM Giving You the Full Picture? If you can't track your leads, sales, and revenue, you're flying blind. You can spend thousands on marketing every month, but without visibility into what happens after a lead comes in, it's hard to know what's actually working. Watch: Stop Measuring Cost Per Lead. Measure This Instead. I recently sat down with Jennifer Manzo, founder of HVACChix, who pointed out that many HVAC companies still operate without a CRM. We talked about how some owners struggle to access even basic business data, making it difficult to understand what's working and where they're losing opportunities. Having a CRM isn't enough if you're not using it to make better decisions. You need access to your customer information, clear reporting, and a way to connect your marketing efforts to actual revenue. Otherwise, you're making decisions without the full picture.   Ditch the 12-Month Marketing Contract Nothing's worse than being locked into a marketing contract when the results aren't there. That's why I like Service Scalers. They require just a 90-day commitment, with no 12-month contract. Their reported results speak for themselves: Stormline Roofing: Booked jobs from paid Search grew from 12 to 47 per month. Ruiz Plumbing: Achieved 12x return on ad spend. You also retain ownership of your website, ad accounts, and tracking numbers, with clear visibility into campaign performance. Book a Strategy Call The Cost of Flying Blind What if your biggest marketing problem isn't generating leads, but having no idea what happens to them? That's the challenge facing HVAC companies that lack reliable customer and sales data. As Jennifer explained, many contractors still operate without a CRM. I've seen the visibility problem firsthand with acquired companies where accessing basic numbers like daily revenue, average ticket, and technician performance was surprisingly difficult. Read: 3 Marketing Mistakes to Avoid at All Costs Jennifer also shared how a previous CRM provider wouldn't release her customer data, forcing her to rebuild her database. That's a major problem when customer relationships drive repeat business and future revenue. The marketing takeaway is simple: You need reliable data to understand what's working. If you can't see what happens after a lead comes in, you can't confidently decide where to invest your next marketing dollar. The Numbers Behind Better Marketing Daily revenue, average ticket, and technician performance. These are three metrics I want visibility into when evaluating how well an HVAC business turns opportunities into sales. Yet, as Jennifer and I discussed, even companies with a CRM can struggle to access this information. Consider two companies generating 100 leads each. If one converts 30% and the other converts 40%, that's 10 additional customers from the same lead volume. At a $1,000 average ticket, the difference is $10,000 in revenue without spending another dollar on lead generation. Those numbers are illustrative, but the lesson is important. Before spending more to generate leads, measure how effectively you're converting the ones you already have. Your CRM should help you identify where revenue is being won or lost.   Build a CRM Scorecard That Connects Leads to Revenue Your CRM should tell you more than how many calls came in or appointments were booked. It should help you understand how effectively your business turns those opportunities into revenue. Here's how I'd approach it. Step 1: Identify the five numbers that matter. Start by building a simple weekly scorecard with these KPIs: Leads generated: How many new opportunities came into the business? Booking rate: What percentage of those leads became scheduled appointments? Close rate: What percentage of completed sales opportunities turned into sold jobs? Average ticket: How much revenue does each sold job generate? Revenue by lead source: Which marketing channels are producing actual sales? Jennifer and I discussed the importance of accessing basic performance metrics. These five KPIs are how I'd turn that visibility into a practical marketing tool. Step 2: Track every lead from the first call. Make sure your team records where each lead originated, whether it booked, and the outcome of the appointment. Use consistent lead-source categories, such as Google Ads, organic search, referrals, and repeat customers. If your team enters different names for the same source, your reporting becomes unreliable. Step 3: Review the numbers every Monday. Compare the previous week's results against your recent averages. Look for gaps between lead volume, booked appointments, sold jobs, and revenue. For example, if Google Ads produces 50 leads but only 10 appointments, investigate the booking process before increasing your advertising budget. If appointments are strong but sales are weak, look at technician performance and estimate follow-up. Step 4: Calculate revenue per lead. Divide revenue from a particular marketing source by the number of leads it generated. If a campaign produces $30,000 in revenue from 100 leads, that's $300 in revenue per lead. Track this alongside marketing spend to better understand which channels deserve more investment. Revenue per lead alone doesn't establish profitability. Step 5: Make sure you own your customer data. Jennifer shared what happened when she couldn't retrieve her customer information from a previous CRM provider. Don't wait until you're switching platforms to discover that problem. Confirm that you can export customer records, contact information, job histories, and reporting data. Test an export periodically so you know what you'll actually receive.     Where Contractors Get CRM Data Wrong Having a CRM doesn't guarantee better marketing results, especially when you're making these common mistakes: Tracking leads but ignoring revenue. Lead volume means little if you don't know how many opportunities become paying customers. Overlooking technician performance. Without close rates and average ticket data, you can't identify where sales opportunities are being lost. Treating every lead source equally. More leads from a channel doesn't necessarily mean more revenue. Choosing software without testing its reporting. A CRM should make essential business metrics easy to access. Failing to protect customer data. If you can't export your customer records, you risk losing valuable information when switching providers. Collecting data without acting on it. Reports are only useful when they influence your marketing and operational decisions.     Open your CRM this week and review your lead volume, booking rate, close rate, average ticket, and revenue by source. Identify one gap in your numbers and make a specific change to improve it before spending more on marketing.   The Unconventional Marketing Playbook for Home Service Businesses The Scrappy Marketing Strategies That Helped Build an $8M Business Apple | Spotify | YouTube 👊 John   Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own.     Want More Owned and Operated? 📻 Listen to Owned and Operated on YouTube, Spotify, and Apple  📰 Subscribe to the JackQuisitions newsletter here 📰 Subscribe to the Entry & Exit newsletter here 🤝 Get your brand in front of 40,000+ home service business owners here     Update your email preferences or unsubscribe here © 2026 Owned and Operated 1501 Commerce Drive Akron, Ohio 44240, United States Powered by beehiiv