PCMagCast: Using E-Newsletters and E-Mail to Promote Your Business

Course Details: Using E-Newsletters and E-Mail to Promote Your Business Instructor   Host   Frank Derfler   Sebastian Rupley PC Magazine Veteran Editor   Editorial Director, PCMagCast Duration: Three 20-minute On Demand Lessons About Our Sponsors: Dell Small Business 360™ Smart Answers for Small Business. Unlock your business' potential with advice from leading entrepreneurs and small business experts. dell.com/sb360 Microsoft Office Live Small Business is a set of Internet-based tools that gives you everything you need to take your business online. Easily create a professional Web site, efficiently market to customers, and effectively manage your business using Microsoft Office Live Small Business			PC Magazine Learning Center Using E-Newsletters and E-Mail to Promote Your Business Spread the good news about your small business electronically! E-newsletters, e-mail promotion and other tools can give your business a powerful voice, reach potential new customers, and stay in touch with existing ones. There are several aspects to doing newsletter and e-mail promotions effectively and in recent years many of the rules have changed. The CAN-SPAM Act in the US and similar laws enacted around the world have changed what you may do with email. In this course we cover topics such as how to create effective distribution lists, managing lists, writing effective subject line and body copy, and much more. In this free, online course you'll learn: Lesson 1:   Best Practices for Writing E-Newsletters and Promotional E-Mail Lesson 2:   Targeted Lists, List Management, Opt-Outs and the Manners of E-Mail Promotion Lesson 3:   Examples of Effective Newsletter and E-Mail Promotions eNewsletter Information You are subscribed to PCMagCast Update the email address ignoble.experiment@arconati.us. Click here to unsubscribe from this newsletter. For sponsorship information, visit PCMagCast.com Copyright © 2007 Ziff Davis Media, Inc. All Rights Reserved. Ziff Davis Media Inc., 28 East 28th Street, New York, NY 10016