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2008/07/28

Ford's Worst Quarter Ever

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July 28, 2008
 

Autos Insider Newsletter

Your weekly insight into the world of autos

NEWS  THIS WEEK'S TOP STORY

Ford's Worst Quarter Ever



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  Inside: This Week in Autos
Worst. Quarter. Ever. That was the news this week when Ford reported a second quarter loss of $8.7 billion. Amidst the bloodshed, Ford CEO Mulally drove home the point that the company was (finally) shifting tactics and (finally) bringing over some of its small, fuel-efficient cars that have been so popular in Europe. The main objections to this move in the past had been the cost of retooling factories and the financial hit resulting in selling fewer of their more profitable SUVs and pickups. But now it is clear the company is fighting for its life and must do everything it can to survive. Mulally wouldn't commit on when the company would return to profitability but hopefully this is (finally) the right approach. In Germany, the news was mixed: Daimler's issued a profit warning as strong sales in the U.S. were offset by unexpected weakness in Europe, and VW reported a surprising 22% increase in second-quarter operating profit, to $3.35 billion. Elsewhere, we looked at the new generation of diesels coming to the U.S., admired the Rolls-Royce Phantom coupe and reviewed the Dodge Caliber SRT-4.
Charles DuBow

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BLOGAUTO BEAT >>

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J.D. Power and Associates (owned by BusinessWeek parent McGraw-Hill) forecasts that auto sales will come in this year at 14.2 million units, down from 16.1 million last year and more than 700,000 units below what the firm projected last January. closequote

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