A Golden Recipe for McDonald's Europe

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July 23, 2008
Europe Insider Keep up-to-date with the latest news from Europe

NEWS  THIS WEEK'S TOP STORIES FROM EUROPE A Golden Recipe for McDonald's Europe Europe is now McDonald's largest region by revenues. Here's how Denis Hennequin, European operations president, keeps profits hopping

Inside: This Week In Europe It may come as a surprise to some, but Europe now represents McDonald's largest region by revenues. As Kerry Capell explains, the company has been successful by improving the customer experience, tailoring the food offerings to local markets, and incorporating hi-tech design to entice European consumers into the Golden Arches. We've also got Roche's $43.7 billion offer for Genentech, the dollar's problems against the euro, and the shaky future for Europe's telecoms companies. Plus, Brussels' move against Intel, the real estate crisis in Spain, and a rich assortment of other technology, energy, and finance coverage. Don't miss Parker on Châteauneuf du Pape and a slideshow on the new Mercedes GLK. Andy Reinhardt, Europe Editor E-MAIL A FRIEND  |  GET RSS  |  SIGN UP FOR OTHER BW NEWSLETTERS

MORE EUROPEAN NEWS CURRENCIES A Twitch of Life for the U.S. Dollar The greenback staged a surprising, though brief, rally when oil prices fell. But don't mistake an uptick for a bottom GLOBAL Roche-Genentech: A Drug Powerhouse Given the biotech's promising pipeline, Roche's CEO may need to raise his $43.7 billion offer to buy out Genentech's minority investors AUTOS Mercedes GLK: More Rugged Than It Looks Don't let the pretty face of the new Mercedes GLK-Class fool you. This compact SUV is ready with some clever tricks for off-road adventures TELECOMMUNICATIONS Vodafone: A Bad Omen for Europe? A cut in the wireless company's sales forecast makes investors fear the slowdown in Spain could spread elsewhere on the Continent EUROPE Brussels Throws Another Punch at Intel In response to consumer allegations of anticompetitive practices, the EC's antitrust unit announced it is expanding its scrutiny of Intel TECHNOLOGY Nokia Defies Gravity Sales, market share, and margins were up in the second quarter. But not everything is rosy for the world's largest mobile phone maker EUROPE • From Spiegel Online Real Estate Crisis Threatens Spanish Economy Rising property values lured many Spaniards into the real estate market but the bubble has burst and the crisis is quickly spreading through the country's economy EUROPE • From The Independent IMF Raises Global Growth Forecast The International Monetary Fund changed its estimates for the global economic forecast for 2008 and 2009, saying the effects of the credit crisis were not as bad as expected TOP NEWS Anheuser-Busch Fights for Time To thwart a possible buyout by Belgian brewing giant InBev, Anheuser has adopted a full range of stalling tactics EUROPE • From EUobserver Sarkozy Pushes for More Control of European Central Bank The French president, a long time critic of the ECB's monetary policy, is proposing changes in the way it is run EUROPE • From Spiegel Online Iraq Rebuilds, Germany Cashes In Relative stability and plenty of money—but a lack of expertise—are paving the way for lucrative contracts FARNBOROUGH AIR SHOW 2008 Raytheon Taps Video Games to Pilot Drones As remote-controlled planes take on larger military roles, defense companies are borrowing techniques from the video game industry EUROPE • From The Independent Rolls-Royce Eyes Role in Nuclear Energy The company is creating a unit to ensure it gets a slice of the growing civil market for nuclear electricity generation TECHNOLOGY • From silicon.com Online Nearing 20% of British Shopping With online shopping becoming a billion-dollar market in Britain, analysts say that stores will be forced to change their business models to adapt EUROPE • From EUobserver Music Royalties Agencies Must Compete The EC ruling against pacts that ban cross-border competition is changing the tune on musicians' copyright payments TECHNOLOGY • From silicon.com Texting Price Caps Will 'Stifle' Market Mobile operators poured cold water on plans to create a single EU market for text services—and put a limit on prices IDEA AWARDS 2008 Brazil's Best Product Designs The first location-specific program for the International Design Excellence Awards celebrated 53 examples of top Brazilian design INNOVATION How to Measure Innovation NESTA, the independent British organization, is working on a new index to assess the state of innovation within specific industries EASTERN EUROPE • From Transitions Online Restitution for Russian Nobles? Their descendants are on a quixotic mission to recover property seized by the Bolsheviks over a century ago PARKER ON WINE The Châteauneuf du Pape Beauties of Domaine de la Janasse Winemaker Christophe Sabon turns out both sumptuous Châteauneuf du Pape and value-priced Côtes du Rhônes from his Provençal vineyard SLIDE SHOW A New SUV from Mercedes Launching a new SUV when fuel prices are soaring may seem an odd strategy, but at least Mercedes' new GLK is economical by four-wheel-drive standards.  BW'S PICKS FROM AP NEWS >> • EU OK's aid for ex-Delphi workers in Spain • Software AG 2Q profit rises • Fiat net profit less than 2 percent • Volkswagen 2Q net profit up 35 percent • EU bars German region from giving DHL aid MORE BREAKING NEWS FROM AP >  BW MALL   SPONSORED LINKS Will the Greenback make a Comeback?  Learn to Trade the Dollar. Risk-Free Practice Account. Try Now. Earn 15% Yearly w/ Private Medical Investments  Invest w/ Expert-run Mobile Imaging Centers. Earnings Paid Monthly. 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