Building a Greener America

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August 29, 2008
Green Business A monthly digest of BusinessWeek coverage on green issues and trends in business

NEWS  GREEN BUSINESS Building a Greener America

Inside: This Month in Green Business Architect Edward Mazria challenges the building industry to reach carbon neutrality by the year 2030 in this month's lead story. The New Mexico architect has been preaching the gospel of green buildings to help address the surprising fact that buildings are responsible for almost half of all annual greenhouse gas emissions in the U.S. ROI on green initiatives is the subject of a pair of newsletter stories this month: One focuses on a University of Oklahoma study shows "green" companies enjoy a lower cost of capital, while the other reports that companies can gain a competitive advantage by integrating sustainability in a company's R&D efforts. To stay on top of these and other green business issues, subscribe to this newsletter and we'll e-mail it to you on the final Monday of each month. -- The Editors

Make Green R&D a Competitive Advantage A strategic approach to integrating sustainability into your company's research agenda More Benefits for Green Companies B-school researchers find green companies have lower cost of capital. Plus, thoughts of death and cookies, and a reason to give a firm handshake Green IT Finds Favor Among Indian Companies As Indian firms face daunting energy bills—and become more worried about the environment—they are taking steps to implement green computing Is Europe Leading or Losing on CO2 Emissions? The continent's bureaucrats hope their counterparts in China, India, and the U.S. will embrace carbon regulation next year in Copenhagen Blog Post: New York City’s Interest in Tidal Power Is Good News Verdant Power is set to restart its groundbreaking renewable energy project in New York's East River, suggesting that cities are emerging as centers of green energy innovation Blog Post: Despite Economy, Shoppers Willing to Spend for Green Stuff A survey finds that 47% of American are willing to pony up for green goods Blog Post: Will Economic Blues Derail Green Goals? Rising electricity prices could lower resolve to fight cheap but dirty fuels like coal Blog Post: A Concrete Cure for Global Warming? Capturing the millions of tons of CO2 pouring out of the world's electricity plants is the key to halting climate change Green Roofs Research shows planting on rooftops makes for a cleaner environment TECHNOLOGY RESEARCH LIBRARY Powered By IT white papers, webcasts and reports for tech leaders and decision-makers SEARCH LIBRARY Most Popular White Papers Help | Advanced Search Find new documents on these hot topics now: Business Intelligence | Network Security | Storage Management | Wireless LANs | VoIP  BW MALL   SPONSORED LINKS Mutual Funds at Fidelity  Benefit from over 50 years of fund management experience. Practice Forex Trading  Start Trading With A Free $50,000 FXCM Demo Account - Play Before Pay! Richardson's Online Sales & Service Training  Fast. Easy. Effective. Improve the selling skills of your team with Richardson’s on-demand eLearning Score higher, faster with GMAX Online or CD Course  Find out why so many GMAX students love the course and do so well on the GMAT - take a demo lesson. Clear Admit MBA Interview Guides  Ace your MBA interview! School specific tips and sample questions. Guides available for download. Buy a link now!

Advertisement   Cast Your Vote Vote in our annual survey of best sites and most influential people on the Web.     Green Biz Blog >> A survey finds that 47% of Americans polled were willing to pony up more for green goods Those respondents were willing to spend an average of 17% to 19% percent more. — Heather Green, Green Business POST YOUR OWN COMMENTS Visit Our Other Blogs Auto Beat Bangalore Tigers Blogspotting Brand New Day Byte of the Apple Economics Unbound European Insight Fine On Media Games, Inc. GreenBiz Hot Property Investing Insights Management IQ New Technology in Asia NEXT: Innovation Tools & Trends NussbaumOnDesign Tech Beat Working Parents Advertisement   IN YOUR FACE Reader Greg writes: "Focus on 'demand side economics'. Drive 55; work four 10's instead of five 8's; move closer to work; work from home; van pool. The answer isn't always 'supply more'." Tell Us: Should Exxon Produce More?

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