| NEWS THIS WEEK'S TOP STORY DESIGN STRATEGY Coke's New Design Direction Five years ago, Coca-Cola's design chief was told: "We need to do more with design. Go figure it out." Now his labors are bearing fruit
MORE TOP STORIES COMPANY PROFILE Inside the World of Blizzard Its recent merger with Activision created the biggest player in video games. But Blizzard is much more than its mega-hit World of Warcraft VIEWPOINT The Challenges of Innovation Indifference, hostility, and isolation are among the major obstacles to a healthy innovation environment BW MALL SPONSORED LINKS - Free Hiring & Retention Guide Hire, train and retain great employees with Profiles' system. Learn more today.
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| | Inside: This Week in Innovation This week Senior Writer Jessie Scanlon reports on how David Butler, Coca-Cola's design chief, has charted a new course for the company, using design to solve problems and improve customers' experiences. Writer Matt Vella, meanwhile, takes a look inside Blizzard Entertainment, the studio behind the online game World of Warcraft that was at the center of an $18 billion merger which closed this summer. Irving Wladawsky-Berger, a visiting professor at MIT, contributes a column looking at some of the major obstacles to a healthy innovation environment. And in this week's podcast, John Roese, Nortel's chief technology officer and innovation chief, discusses how the company reorganized its research and development teams in the wake of the telecom slump of 2001.
-- Helen Walters
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INNOVATION PODCAST  R&D After the Crash John Roese, Nortel's CTO and innovation chief, discusses how the company reorganized its research and development teams in the wake of the telecom slump of 2001. The strategy? Pairing scientists with newly hired usability experts and designers
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IN YOUR FACE: TROUBLE BREWING AT STARBUCKS "Starbucks' brand identity is lost on large investors and, from the looks of its marketing messages, the company's ad agency and creative team.'"
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