Antenna Design: Bridging Art and Commerce

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September 03, 2008
Innovation & Design A weekly guide to innovative people, ideas, and companies

NEWS  THIS WEEK'S TOP STORY DESIGN Antenna Design: Bridging Art and Commerce This year's National Design Award product design winners have found a solution-seeking work ethic to be the best approach   MORE TOP STORIES Amazon's Kindle: The Next Generation The new version of Amazon's e-book player is significantly thinner, has a better screen, and is a big improvement over its predecessor INTERNET Google's Chrome Ups the Ante Google doesn't just want to grab market share with its new Web browser, Chrome. It wants to change the way we use computers  BW MALL   SPONSORED LINKS Solar, Wind, CoGen - AESO  Hot Stock. Develops and Finances Energy Efficiency Projects. Free Hiring & Retention Guide  Hire, train and retain great employees with Profiles' system. Learn more today. Thinking About IMS?  Increased flexibility and potential will be a fundamental shift in the communications industry. Instant Answers to Your IT & Business Questions  Sign Up & Get Full Access To The Definitive Online Book Collection With SkillSoft's Books24x7®. Enrolling in Medicare this year?  Get a free booklet from Humana to help you make your decision. Click here. Buy a link now! This newsletter is a FREE service provided by BusinessWeek.com. To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page. If you need other assistance, please contact Customer Service or contact: Wanda Cooper BusinessWeek Customer Rights Communications Data Services 1995 G Avenue Red Oak, IA 51566 Phone: 1-800-635-1200 View our corporate privacy policy here. To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department. Copyright 2008, by The McGraw-Hill Companies Inc. All rights reserved. Terms of Use | Privacy Notice

Inside: This Week in Innovation This week, innovation and design reporter Matt Vella profiles New York design firm Antenna, winner of this year's National Design Award for product design. The firm's founders, Masamichi Udagawa and Sigi Moeslinger, have established a solution-seeking ethic while working for such major companies as Bloomberg, Knoll, and McDonald's. Senior technology writer Peter Burrows reports on plans brewing inside Amazon to unveil a larger-screen model of its Kindle e-book player, this one aimed at students. And in this week's podcast, Robert Brunner, co-author of a new book looking at the ways great design can make people love a brand, discusses how companies including Apple, BMW, and Target use design to establish lasting and lucrative relationships with customers. Happy reading. -- Helen Walters E-MAIL A FRIEND  |  GET RSS  |  NEWSLETTERS   INNOVATION PODCAST Design That Matters Robert Brunner, co-author of a new book that looks at the way great design can make people love a brand, discusses how companies such as Apple, BMW, and Target use design to establish lasting and lucrative relationships with customers.   Advertisement   Reader Poll: Special Issue Trouble at the office? In surveys, blogs, polls, and social media, BusinessWeek collaborated with readers to identify problems at work. Together we found answers.     IN YOUR FACE: TROUBLE BREWING AT STARBUCKS Reader Don Goldberg Writes: "Starbucks' brand identity is lost on large investors and, from the looks of its marketing messages, the company's ad agency and creative team.'" Tell Us: Is Starbucks More Than a 'Food Services Behemoth'? >     NUSSBAUM ON DESIGN >> I'm off for the annual Indian Market at Santa Fe, the biggest juried contest of Native American art in the world. I go every year because I get to meet some of the best innovators and designers in the world. -- Bruce Nussbaum POST YOUR OWN COMMENTS Visit Our Other Blogs Auto Beat Bangalore Tigers Blogspotting Brand New Day Byte of the Apple Economics Unbound European Insight Fine On Media Games, Inc. GreenBiz Hot Property Investing Insights Management IQ New Technology in Asia NEXT: Innovation Tools & Trends NussbaumOnDesign Tech Beat Working Parents Advertisement