Green Power: Buyer Beware

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September 24, 2008
Green Business A monthly digest of BusinessWeek coverage on green issues and trends in business

NEWS  GREEN BUSINESS Green Power: Buyer Beware Utilities are offering renewable options to customers for a fee—but most of the extra revenue is going to marketing

Inside: This Month in Green Business Lots of big businesses have jumped on the green bandwagon. Some offer customers environmentally friendly services to customers willing to pay a premium. But buyer beware: a good portion of that money may be going to marketing, as Ben Elgin and Diane Holden reveal in this week's featured story. Also in green biz this month, Europe's auto industry is the catalyst for two eco-friendly developments: The European Parliament is calling for a continent-wide commitment to hydrogen-powered cars, and German automaker Daimler announced that, at long last, its Mercedes unit will introduce its first hybrid vehicle in June 2009. To stay on top of these and other green business issues, subscribe to this newsletter and we'll e-mail it to you on the final Monday of each month. -- The Editors

BusinessExchange Topic: Green Energy BusinessWeek's new content aggregation and professional networking tool, BusinessExchange, includes a host of "green" topics, like this one on green energy Europe Signs Up for Hydrogen Cars The European Parliament has called for a rollout of a EU filling-station network for hydrogen-powered cars Enlisting Father Profit to Save Mother Nature Tom Friedman makes a gripping political, environmental, and economic case for green innovation Building Green Classrooms Business schools are adapting many of the elements of green business to their own buildings and facilities A Mercedes Hybrid at Last In June 2009 the automaker will launch in Europe a 30-mpg hybrid version of its luxury S-Class sedan Marcial: A New Spark in Energy Conversion Devices A restructuring under new CEO Morelli is fueling a turnaround at the alternative energy company, driven by fat profits at its solar products unit TECHNOLOGY RESEARCH LIBRARY Powered By IT white papers, webcasts and reports for tech leaders and decision-makers SEARCH LIBRARY Most Popular White Papers Help | Advanced Search Find new documents on these hot topics now: Business Intelligence | Network Security | Storage Management | Wireless LANs | VoIP  BW MALL   SPONSORED LINKS Online Human Resources Certification  Cornell University HR Certificate program, delivered 100% online from eCornell Client PCs As Strategic Assets  Read How Intel® Is Decreasing TCO And Delivering Measurable Business Value Year After Year. Find the Stock of the Year!  Gryphon Financial wants to offer you the chance to take your investing to a much higher level. Buy Stocks for $4 - ShareBuilder  No Minimum required to Open an Account. Start Investing Today! ING Direct | ShareBuilder Office Equipment / Low-Price Guarantee  Office Zone has thousands of office equipent and products to choose from. Products include laminators, binding machines, paper shredders, cutters, furniture and more. Browse through our wide selection and order your office equipment today! Buy a link now!

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