2008/09/29

Green Power: Buyer Beware

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September 24, 2008
Green Business A monthly digest of BusinessWeek coverage on green issues and trends in business

NEWS GREEN BUSINESS

Green Power: Buyer Beware

Utilities are offering renewable options to customers for a fee—but most of the extra revenue is going to marketing

Inside: This Month in Green Business

Lots of big businesses have jumped on the green bandwagon. Some offer customers environmentally friendly services to customers willing to pay a premium. But buyer beware: a good portion of that money may be going to marketing, as Ben Elgin and Diane Holden reveal in this week's featured story.

Also in green biz this month, Europe's auto industry is the catalyst for two eco-friendly developments: The European Parliament is calling for a continent-wide commitment to hydrogen-powered cars, and German automaker Daimler announced that, at long last, its Mercedes unit will introduce its first hybrid vehicle in June 2009.

To stay on top of these and other green business issues, subscribe to this newsletter and we'll e-mail it to you on the final Monday of each month.
-- The Editors

BusinessExchange Topic: Green Energy

BusinessWeek's new content aggregation and professional networking tool, BusinessExchange, includes a host of "green" topics, like this one on green energy

Europe Signs Up for Hydrogen Cars

The European Parliament has called for a rollout of a EU filling-station network for hydrogen-powered cars

Enlisting Father Profit to Save Mother Nature

Tom Friedman makes a gripping political, environmental, and economic case for green innovation

Building Green Classrooms

Business schools are adapting many of the elements of green business to their own buildings and facilities

A Mercedes Hybrid at Last

In June 2009 the automaker will launch in Europe a 30-mpg hybrid version of its luxury S-Class sedan

Marcial: A New Spark in Energy Conversion Devices

A restructuring under new CEO Morelli is fueling a turnaround at the alternative energy company, driven by fat profits at its solar products unit

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Green Biz Blog >>

A survey finds that 47% of Americans polled were willing to pony up more for green goods Those respondents were willing to spend an average of 17% to 19% percent more.

— Heather Green, Green Business

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"Focus on 'demand side economics'. Drive 55; work four 10's instead of five 8's; move closer to work; work from home; van pool. The answer isn't always 'supply more'."

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2008/09/29