[chrisbrogan.com]

Free eBook- Fish Where the Fish Are Posted: 02 Nov 2008 08:46 PM PST I wrote this free ebook after I presented to the BtoB Magazine breakfast group last week, and I felt like my presentation didn’t tie directly enough to what they’d come to learn. I wanted to offer more than my nine minutes of time allowed for, so I decided to write this ebook to give away to the people who came to that presentation. You know me. I love to share. So, I’m offering it up to you as well. Here’s an ebook meant to get your mind started on how social media ties to the more traditional buying cycle. These are some thoughts I’d put together immediately after my presentation, fleshed out, lined up, and with some takeaways that you can use to dig in once you feel comfortable. Hope it’s helpful. Fish Where the Fish Are- Mapping Social Media to the Buying Cycle (a PDF file). If you didn’t catch it already, here’s my free ebook on personal branding. Feel free to share liberally, and enjoy.

More About the New Pepsi Logo Posted: 02 Nov 2008 11:20 AM PST They had to do it. That’s what I’ve decided after driving around today with my family to buy a birthday gift. I went by the local Jiffy Lube store and noticed that they had updated their logo: There’s a context, a design, a sense of style that needs constant updating, and it’s a lot like paying dues. As companies stay current and intend to work with contemporary customers, their typography and colors and the like have to stay recent and fashionable (in most cases). We want to feel that a brand fits our time, lives in our moment, is something related to us. Even “timeless” brands evolve their logos. We can argue that looks don’t make the can. We can say that it’s the experience that matters, that what’s inside is what counts, but when we see logos or styles that seem old fashioned, they do stick out in our head. Lower-case seems to be hot these days: But that’s okay, too. Again, it’s like being sure to wear the current clothes. Several companies keep their designs current. We don’t ding them for it. I think they had to do it. Was the fanfare necessary? I don’t know, but if you’re going to spend a lot of money tidying up your brand, how much more is it to get the word out there. Some thoughts from the couch as I look at the side of a shiny new Pepsi can.

Review- Gourmet Food Online For Reasonable Prices Posted: 02 Nov 2008 10:35 AM PST I can’t remember who reached out to me about Personal Chef To Go, a place where you can order fresh gourmet cooking and have it sent to your house to eat when you’re ready, but boy am I grateful. Chef Gene Castelluccio and Chef Blair Grossman have sent me a sampling of meals for the family. As I’m typing this, a grilled chicken and broccoli pasta bake is coming out of the microwave, and four dinner rolls are just about ready to pop back out of the oven. The directions were simple: put the meal in the microwave and the bread in the oven. My house smells like a four star restaurant already. The website, PersonalChefToGo.com has three different categories of dining: busy singles, couples on the go, and family favorites. This obviously plays to portions, but also the kind of food you can order. The family meals were a lot more likely to appeal to your children’s tastebuds as well as yours. The menu changes every week, by the way. If you’re not 100% sold on a particular week, wait and see what comes up next time. The pricing is kept fairly simple, too. Our meals were a “half order” which consisted of two portions of four meals (or 8 dinners in all), which cost $85 for the food, plus $12.75 for FedEx. So, just shy of $100 for 8 humans worth of food (shipping included). $12 a head, all in for the efforts of award winning chefs? Cool! The Food I’m munching the dinner roll, which came out crispy on the outside and doughy inside, with just a taste of brown sugar maybe? (Don’t know, but it’s delicious.) The pasta dish was delightful. It’s clearly family-friendly as the spices aren’t over-stated, and the chicken is just perfect. The broccoli was fresh. NOTHING about this meal felt like eating a frozen dinner. It’s delicious, fresh, and wonderful. As we’re going into a time where people might not be eating out as often, and where budgets have to stretch a bit, families and couples might be able to use something like this service as an alternative to dining in a restaurant. Because it’s so easy, because I can order it online, and because it’s probably a savings over my typical restaurant bill for two adults and one kid, I think I’m going to let two chefs cook for my once a month. About The Review Personal Chef To Go sent me this food to see what I thought, but sure didn’t pay for my recommendation. What I like about this model: finding bloggers who might be willing to try something and share their experience, is that, provided the blogger discloses the relationship, and especially if the blogger decides a product or service isn’t worth it, or otherwise is willing/free to give a negative review. What’s your take on that? As for the food, I’m excited that I have three more meals from Personal Chef To Go in my fridge still.

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