TaylorMade's Innovation Test

If you have trouble reading this e-mail, go to http://www.businessweek.com/innovate/newsletter/index.html

SEARCH SITE Advanced Search

February 26, 2009
Innovation & Design A weekly guide to innovative people, ideas, and companies

NEWS  THIS WEEK'S TOP STORY INNOVATION TaylorMade's Innovation Test TaylorMade's R9 driver is the result of CEO Mark King broadening his "relentless innovation" strategy to include middle managers   MORE TOP STORIES INNOVATION The New Humble World Order The recession is helping folks get in touch with their priorities. They want products and services that are personal, smaller, and more efficient INNOVATION The Bridge to Smart Technology Smart technology that makes infrastructure safer and more efficient is ready just in time for a flood of government spending INNOVATION How Amazon Aims to Keep You Clicking Maintaining good customer "experience" is key, even when it's an outside merchant making the sale  BW MALL   SPONSORED LINKS Applicant Tracking System  Complete Talent Platform, including Applicant Tracking, Onboarding and more, backed by AT&T Hosting. Free Online Practice Account  Practice Forex Trading in a Live Trading Environment. Risk-Free! New to Futures? Get our Free Self Study Guide!  Get your Self Study Guide from ADMIS, including an intro to Agricultural futures and options. Are You “Six Sigma” Certified?  Earn 100% Online-Six Sigma Certificate From Villanova. LEARN More Now! Manhattan Review -Worldwide Online/In-Person Class  Max your potential with a 770! Most effective GMAT & MBA prep. Unique interactive online GMAT courses & popular in-person crash/long courses. Members scored 99% with actual B-school teaching experience. Thousands of happy customers. Buy a link now! This newsletter is a FREE service provided by BusinessWeek.com. To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page. If you need other assistance, please contact Customer Service or contact: Wanda Cooper BusinessWeek Customer Rights Communications Data Services 1995 G Avenue Red Oak, IA 51566 Phone: 1-800-635-1200 View our corporate privacy policy here. To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department. Copyright 2008, by The McGraw-Hill Companies Inc. All rights reserved. Terms of Use | Privacy Notice

Inside: This Week in Innovation If you like golf, you'll love the story behind TaylorMade's R9 driver. The new product was the result of CEO Mark King broadening his "relentless innovation" strategy to include middle managers. King's efforts are the subject of a fascinating story from BusinessWeek's Chicago deputy bureau manager, Roger O. Crockett. Also this week, Continuum Vice-President Harry West argues that the recession is helping folks get in touch with their priorities. The mantra of our time? According to West, a focus on "personal, smaller, more efficient" will see us through. -- Helen Walters E-MAIL A FRIEND  |  GET RSS  |  NEWSLETTERS   INNOVATION PODCAST High Growth, Low Risk Columbia Business School professor and innovation consultant Rita McGrath discusses her new book, Discovery-Driven Growth, and the methods that companies should use to manage growth   Advertisement   Reader Poll: Special Issue Trouble at the office? In surveys, blogs, polls, and social media, BusinessWeek collaborated with readers to identify problems at work. Together we found answers.     IN YOUR FACE: SIX SOCIAL MEDIA MYTHS Reader Mike Maney Writes: "Companies should be looking at pricing/commitment in the context of their overall programs rather than siloed campaigns." Tell Us: How to Calculate ROI on Social Media?     NUSSBAUMONDESIGN >> I've known the founder of the Acumen Fund, Jacqueline Novogratz, for many years and she's one of the most remarkable people I've ever met. If you're in the social entrepreneur space, you know her as a pioneer in giving people stuck in poverty the financial, economic and social tools to build their own way out. But Jacqueline is also an amazing writer and she has a brilliant book out, The Blue Sweater, that will make you cry as it makes you think. -- Bruce Nussbaum POST YOUR OWN COMMENTS Visit Our Other Blogs Auto Beat Bangalore Tigers Blogspotting Brand New Day Byte of the Apple Economics Unbound European Insight Fine On Media Games, Inc. GreenBiz Hot Property Investing Insights Management IQ New Technology in Asia NEXT: Innovation Tools & Trends NussbaumOnDesign Tech Beat Working Parents Advertisement