To enjoy the real deal go to:
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Thrillist Miami
Monday May 4, 2009
Staple Tees
Available now at Shoe Gallery: 244 NE 1st Ave, Downtown
Miami; 305.371.2063
Nostalgia is like propaganda to convince you that your life
has been awesome, but who was there with a camera for your
first shameful, bumbling attempt at sex? Well, your
vice-principal was, but that's not the point. For a tee line
that uses nostalgia to keep it real, check out Staple.
The brainchild of mercenary designer Jeff Staple, who's done
branding and concept work for everything from Puma to Xbox,
and created the riot-provoking Nike NYC Pigeon Dunk, the
bulk of Staple's new tees draw bittersweet nostalgia from
graphics/old photos of rap icons from a time when the game
was pure, and Diddy didn't make your boxer briefs. Photo
tees include a way-young Jay-Z under the Twin Towers,
walking the streets that would later be lost in ash, another
showing a landscape of Biggie Smalls' Brooklyn hood during
his memorial, with crowds standing on cars holding "We Love
You Biggie" signs, and one with a pic of a skinny, hood-ish
still-Nasty Nas in a Yanks jersey and bling, at the foot of
a skyscraper with a suited business man walking in the
background -- 'cause hip-hop may be dead, but business ain't
doing great, either. Graphic tees stay focused on the trio
of MCs, with a bold portrait of a younger, thinner B.I.G. in
green outline, superimposed over all the lyrics from his
first album, "Ready To Die", another giving the same
treatment to Nas and "Illmatic", and one with Jigga in pink
over the "The Black Album" lyrics -- obviously one of his 99
problems isn't being comfortable with his sexuality.
Non-rap stuff includes an ominous b&w map of the world, with
the continents and oceans melting off the face of the shirt,
and Staple's fave, a pigeon (a winged rat to some, a symbol
of urban survival to others) flying away, as if it might poo
on your shoulder -- triggering nostalgia for the event that
made your first failed tender exploration all gooey and awful.
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