Using Design to Drive Innovation

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July 01, 2009
Innovation & Design A weekly guide to innovative people, ideas, and companies

NEWS  THIS WEEK'S TOP STORY INSIGHT • From Design Management Review Using Design to Drive Innovation Designers must deliver the orchestration of the total experience with a brand, product, or service or face irrelevancy   MORE TOP STORIES HOW TO INNOVATE How to Kick Off an Innovation Project To build consumer loyalty, Office Max launched a study of what women look for when they buy office supplies INNOVATION Cash for Clunkers: What Can $1 Billion Buy? The government soon may be handing out vouchers for new cars. Cash giveaways have spurred trade-ins in Europe. Will they help in the U.S.? INNOVATION 10 Ways the iPod Can Make You a Smarter Businessperson Asking the right questions is a key part of the innovation process. This playbook, here applied to Apple's iconic iPod, will help ADVERTISING & BRANDING TRENDS Ads That Break the Mold and Grab Attention With consumers barraged by advertising, sellers must be more innovative to get noticed. HBO, Ray-Ban, J&J, and Zipcar are catching eyes CAR DESIGN 20 Fuel-Efficient Cars to Trade Up To Now Before trading in your clunker for a new, more fuel-efficient vehicle, check out the brands with the most voucher-eligible models  BW MALL   SPONSORED LINKS Earn a Degree in Accounting 100% Online!  Move Toward a Future in Accounting with a degree from AIU Online! Learn More... Learn to Harness Volatility  Trading Strategies to help manage risk & spot trends. Free from GFT. Earn From 2.35% to 2.65%  With GE Capital Corporation. Not An Offer Of Securities For Sale. Interested in futures trading?  Research from ADM Investor Services is the best way to learn about these markets. Sign up now! Channel Training|What's the ROI?  Get the latest research and analysis from expert panelists.Free webinar. Buy a link now! This newsletter is a FREE service provided by BusinessWeek.com. To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page. If you need other assistance, please contact Customer Service or contact: Wanda Cooper BusinessWeek Customer Rights Communications Data Services 1995 G Avenue Red Oak, IA 51566 Phone: 1-800-635-1200 View our corporate privacy policy here. To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department. Copyright 2008, by The McGraw-Hill Companies Inc. All rights reserved. Terms of Use | Privacy Notice

Inside: This Week in Innovation This week, Phil Best, a Procter & Gamble veteran and a vice-president at design agency LPK, makes the case for design within innovation. In addition, he has put together a handy playbook of "innovation triggers," questions you might want to think about as you embark on an innovation project. Also on a practical note, BusinessWeek's senior writer for Innovation and Design Jessie Scanlon examines how Office Max is reinventing itself and offers some lessons for kicking off an innovation project. -- Helen Walters E-MAIL A FRIEND  |  GET RSS  |  NEWSLETTERS   INNOVATION PODCAST Computers Sciences CIO Sees Progress Lemuel Lasher, chief innovation officer at Computer Sciences Corp. says that although IT spending is down, innovation continues   Advertisement   Reader Poll: Special Issue Trouble at the office? In surveys, blogs, polls, and social media, BusinessWeek collaborated with readers to identify problems at work. Together we found answers.    IN YOUR FACE: ENGLAND'S INNOVATION HUB? Reader Glenn Writes: "My hometown of Birmingham, Alabama, should take note of Birmingham (UK). Both have thriving arts and tech communities that are practically ignored by city leadership." Sponsored by Tres Generaciones Tequila Tell Us: How to Foster Innovation at Municipal Level?     NUSSBAUMONDESIGN >> It is not sufficient for companies to merely plug into and participate in the social media of its customers. Companies must BECOME social media and be organized as social media. -- Bruce Nussbaum POST YOUR OWN COMMENTS Visit Our Other Blogs Auto Beat Bangalore Tigers Blogspotting Brand New Day Byte of the Apple Economics Unbound European Insight Fine On Media Games, Inc. GreenBiz Hot Property Investing Insights Management IQ New Technology in Asia NEXT: Innovation Tools & Trends NussbaumOnDesign Tech Beat Working Parents Advertisement