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2009/08/31

Thrillist Atlanta: THC No Evil

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Thrillist Atlanta
Monday August 31, 2009

THC International

At Urban Fusion: 237 Peters St; Castleberry Hill; 404.653.0222

When most people think of clothing worn by those who dabble
in the smoking of the grass, they picture hemp, tie-dyes,
and...oh man, where the hell did I put my Chili Cheese
Fritos? And now, t-shirts, thanks to THC International.

The cottony baby of a Morehouse alum that's just now
dropping nine new styles, THC's a cannabis-glorifying
collection of tees that stands for "The Honorary Citizen"
(ahem), which the founder claims is all about promoting
connections with other cultures through nature's most
beloved plant, all while remaining a productive member of
global society -- because there's no more essential cog in
the machine than the guy who makes the weed shirts. Every
tee's got an underlying message intended to inject pride
into tokers, like the Cheech & Chong-inspired "Slow Poke
Van", featuring a "Sweet & Low" van driven by Looney Tunes'
Slow Poke Rodriguez, or the "THC Logo", with the company's
official symbol (a brown lion's head sitting on a golden
leaf) and the number 38 printed on the back, bemoaning the
year Mary Jane became illegal, Reefer Madness was released,
and Siam was renamed Thailand, sadly leaving Siam-Sticks as
nothing more than a clouded memory. Other less-overtly smoky
styles include "Love Stronger", w/ a heart-shaped head of a
growling grizzly bear; "Higher Learning", getting a
crown-bearing crest intended to big-up knowledge of self;
and the politically minded "Child Soldier", with a
Rastafarian boy carrying an assault rifle on front, and on
the reverse, the Peter Tosh quote "You can't blame the youth
of today", challenging people to remember we're all products
of our environments -- which is exactly why you're so damn
temperate deciduous.

If you loooove showing of your chest hair, they've got your
v-necks, like one with Cheech & Chong on the front and
"Dude" printed in cursive along the back shoulder, and the
"THC Tiger", with a big crouching cat on the front that
looks ready to attack at any moment, and...oh man, dude, did
I eat all the Frosted Flakes, too?

Be accepted into the worldwide culture of chiefers; buy your
THC shirts at:
http://themove.thrillist.com/link.php?M=2181171&N=229338&C=25f0fb7663659a52572fbc99fe5fd818&L=56154


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