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Thrillist Philadelphia
Tuesday August 4, 2009
Y-3 at Joan Shepp
1616 Walnut St; 215.735.2666
Expanding your repertoire to reach different demographics
can be savvy: Ice Cube's work on films like Are We There
Yet? made him a family favorite, and allowed the living
brain in jar in Friday movies to die a merciful death.
Broadening their selection with gear for guys, Y-3 at Joan
Shepp.
After 38 years catering to fashiony femmes in the 215,
Shepp's just opened the first fully licensed Y-3 "shop
within a shop" in the States, transforming its 600sqft
mezzanine into a boutique proffering the entire men's Fall
'09 collection from the fashion-forward collab between
Adidas and Tokyo designer Yohji Yamamoto, finally giving
guys a reason to set foot inside on a day other than
February 13. In line with Y-3's tradition of crafting
high-end "sportswear" you'd never dare wear while actually
playing sports, top pieces include a 70/30 blend
wool/cashmere V-neck sweater (in charcoal or black)
featuring Adidas's classic triple stripes running down the
back; the Pique, a black longsleeve collared shirt with
snaps disguised as sewn-on buttons; and a gray wool cardigan
with a raised Y-3 shield logo on the front left pocket and
black nylon elbow patches, which will make everyone want to
rub elbows with you, just to hear the sound. Jackets range
from the Prep Zip, a rayon/nylon raised-collar track number
in black or navy with a double-zippered front and offset
white horizontal tri-stripe designs, to the Rip Zip
lightweight nylon w/ four vertical zip front pockets and
another on the back, while pants include a nylon/rayon blend
in black or navy that feature a combo snap/drawstring waist
and a zippered pocket over the left knee called the Prep
Cargo, also what you call a crate of croquet wickets.
Shepp's also stocking Y-3 kicks, from the black Honja Hi,
featuring a mix of flat, textured, and perforated black
leather, and the blue Hayworth Mid II with a ribbed,
charcoal-tinted heelcup logo, as well as a full range of
bags including the five-pocket Shopper -- also known as the
only way Ice Cube could survive if he stopped getting kids'
movies.
New stock arriving on the regular -- keep tabs on the
selection at JoanShepp.com -- and send an email titled
THRILLIST to WebInfo@JoanShepp.com for list consideration
for the Aug 20 Y-3 Grand Opening Bash:
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