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2009/10/02

Behind Starbucks' Instant Coffee Rollout.

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October 02, 2009
 

Insider Newsletter

A weekly summary of the best in BusinessWeek and BusinessWeek.com


NEWS  THIS WEEK'S TOP STORY

Behind Starbucks' Instant-Coffee
Rollout

CEO Schultz eyes a huge
overseas market for instant coffee.
Will the new Via product
damage the Starbucks brand?

Editor's Memo
Maybe your grandmother drank Sanka, but would anyone today consider drinking instant coffee? Starbucks is betting people will. Two years of research went into its Via Ready Brew. Read about it the Insider Top Story.

BW's Apple expert, Arik Hesseldahl, has some advice for making iTunes a leader in video in "Why Apple Should Put iTunes Inside Your TV."

And though it may seem like it takes mere weeks for them to disintegrate on your kids' feet, rubber shoes can take 1,000 years to decompose in landfills. Check out "Simple Shoes Leaps Forward" to learn about a company that¹s changing that.

Plus we've got the week's tech and investing news, slideshows, videos, and much more.
—Katherine Davis


  FROM THIS WEEK'S ISSUE OF BUSINESSWEEK
COVER STORY
Inside the High-Tech Sweatshop
U.S. companies may be contributing unwittingly to the exploitation of foreign workers by tech-services outfits

IN DEPTH
Can Google Stay on Top of the Web?
As Bing, Facebook, Twitter, and less well-known upstarts nip at its heels, Google has hundreds of wizards racing to come up with smarter answers

COUNTRY REPORT
Turkey's Shift to a More Open Economy
Applying for EU membership has sped up reforms, and that has helped the country weather the current crisis

  FROM BW.COM'S TECHNOLOGY CHANNEL
TELECOMMUNICATIONS
Will Net Neutrality Go Wireless?
Google and the telecommunications industry are girding for the "mother of all battles" over the possibility of open-access rules on wireless networks

BYTE OF THE APPLE
Why Apple Should Put iTunes Inside Your TV
Itunes is the most popular music distributor, but Apple can't get a toehold in the video or TV market. Here's how to change that

  FROM BW.COM'S SMALLBIZ CHANNEL
ENTREPRENEUR'S JOURNAL
Creating Café Barcomi's in Berlin
With American ingenuity and grit, onetime dancer Cynthia Barcomi, through trial and error, founded a thriving food business overseas

SMALL BUSINESS FINANCING
An Entrepreneur Prepares to Pass the Torch
First-time entrepreneur Michelle White created a company with big potential. The next step is to bring in an experienced management team and raise venture capital

SMART ANSWERS
Do You Need Your Own Web TV Show?
Independent Web shows can attract advertisers, sponsors, and thousands of viewers, but marketing and profiting from them is a challenge

  FROM BW.COM'S ASIA & EUROPE CHANNELS
JAPAN
Sony Moves to Solve Its PS3 Woes
After losing plenty on the PlayStation 3, Sony hopes games chief Kazuo Hirai can use a redesign, price cut, and new content to turn the console into a moneymaker

AUTOS
How Long Can Germany Keep Auto Jobs?
So far, Germany's auto industry has escaped massive job losses, but major cuts could soon be on the cards

  FROM BW.COM'S LIFESTYLE CHANNEL
AUTOS
The Ferrari of CEOs
Ferrari CEO Luca Cordero di Montezemolo may just have the best job in the car business—but it's not without its challenges

VIEWPOINT
Why Remaking the Auto Industry Makes No Sense
The auto industry doesn't work by the basic laws of the market—governments just won't let dead companies go

  FROM BW.COM'S INNOVATION & DESIGN CHANNEL
INNOVATION
Simple Shoes Leaps Forward
Amid a boom in green style, Simple is launching BIO-D, a line of biodegradable EcoPure shoes that will dissolve after being buried in landfills

INNOVATION
Innovation a Top Priority at Clinton Global Initiative
The meeting of CEOs and world leaders aims to come up with specific, profitable ways to address humanitarian issues and spur economic growth

VIEWPOINT
What We Can Learn from Netflix
The machines have won. Now, Let's make them even stronger to stop fraud and keep customers

  FROM BW.COM'S INVESTING CHANNEL
INVESTING
Sectors: Looking Beyond Tech for Growth
With the Nasdaq up more than 67% since March, some fund managers are taking profits on their tech holdings and rotating into other cyclical stocks

GENE MARCIAL'S STOCK PICKS
Marcial: Are Buyers Eyeing Playboy?
Some investors are betting that aging Playboy founder Hugh Hefner might entertain a buyout offer for his ailing media and entertainment company

PERSONAL FINANCE
Will HelloWallet Transform Online Financial Advice?
The Bill Clinton-endorsed startup, offering financial advice for the rest of us, could get a boost as HR departments look for low-cost ways to serve employees' need for unbiased guidance

 BW MALL   SPONSORED LINKS
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