An Ignoble Experiment: Salon City's Beautymaker Net News

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PEOPLE MAKING NEWS
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2010 WINTER OLYMPIC GAMES --
Pictured: Dorothy Hamil backstage at NBC -- Photo by: Ben Cohen/NBC
In the mid-1970s, American figure skater Dorothy Hamill was the leader in her field,
capping her success with a gold medal
at the 1976 Winter Olympics. She was known for her signature "Hamill camel" and
wedge/bob haircut which started a fashion craze.
After the Olympics, Hamill turned professional, skating in shows and professional
events, and later owning the Ice Capades.
As a skater, her style balanced athleticism and grace, and she was a dominant freestyle
specialist.
Vancouver Olympics
"Visual Masterpiece"
[174 Million Watch]
NBC Universal's Ratings
Surpasses Other Net Shows
NBCLogo1 [http://r20.rs6.net/tn.jsp?et=1103095740140&s=14280&e=001ZwDvgIJ4MjJ6Z7GfNg4Q9ATxPeQMcl9wNUJeba7kNRZiMPZBaQtBCN2ISB3T3ejkeOGPd9EnO18hlVY7x-SDJk6I8mjtBoxT7Uys3rHTnV2hX8i2NRAwXQ==]
And Olympian Hair?
Remember the Bobs!
"Like Dorothy Hamill's Wedge/Bob Haircut,
The Olympics never go out of style. SalonPros and their clients remember Hamill's
appeal -
now Johnny Weir and stylish Olympians
are new fashion stars in the beauty of sport.
NBC and Olympics are in BE! Magazine.
Johnny Weir: Beautymaker Style Star.
2010 WINTER OLYMPIC GAMES --
Johnny Weir Press Conference --
Pictured: Johnny Weir -- Photo by: Ben Cohen/NBC
Olympics_JohnnyWeir [http://r20.rs6.net/tn.jsp?et=1103095740140&s=14280&e=001ZwDvgIJ4MjJ6Z7GfNg4Q9ATxPeQMcl9wNUJeba7kNRZiMPZBaQtBCN2ISB3T3ejkeOGPd9EnO18hlVY7x-SDJk6I8mjtBoxT7Uys3rHTnV2hX8i2NRAwXQ==]
174 Million Americans have watched the Vancouver Olympics on the networks of NBC
Universal through the first 12 days of the games; That's 24% more viewers than
watched the entire 2009 season of American Idol (140 million for 39 separate telecasts).
TOP 5 RESEARCH LEARNINGS - SO FAR - FROM VANCOUVER GAMES:
"The Billion Dollar Lab" initiative involved the participation of a number of research
suppliers and the source line following each of the learnings indicates how the
data was obtained.
1. THE OLYMPICS IS A HUGE CULTURAL EVENT - 46% of Olympic viewers changed their
typical routine to watch the Olympics. 63% stayed up longer than usual to watch,
resulting in 42% being "more tired than normal." 35% of viewers cried or became
teary-eyed while watching ( 25% among men ) (Source: Research Results)
2. BIG EVENT TV PROGRAMMING BIGGER NOW - MORE THAN EVER - More than half of all
Americans have watched the Vancouver Olympics on the networks of NBC (174 million).
That's 24% more viewers than watched the entire 2009 season of American Idol (140
million for 39 separate telecasts).
3. THE OLYMPICS ARE A POSITIVE FAMILY VIEWING EXPERIENCE - 77% of parents say they
use the Olympics to teach their kids values. 76% agree "Olympics give me an opportunity
to spend quality time together with my family." (Source: Insight Express 2/14/10)
4. THERE IS TREMENDOUS GROWTH IN YOUNGER VIEWERS - Gains from youth categories far
exceed growth in older demos. Viewing among P18-24 is up 46% and viewing among older
teens (15-17) is up 34% (compared to viewing for Torino Games).
5. PEOPLE ARE LOOKING FOR A SHARED CULTURAL EXPERIENCE IN A FRACTIONALIZED MEDIA
WORLD - There aren't many experiences that let people share an event in such great
numbers. We see that in our social networking numbers and the overall amount of
viewing. 63% of Olympics viewers say, "My friends and I enjoy talking about these
Olympics." (source: Knowledge Networks)
Salon City - More Content, Faster!
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Click on Our Cover!
See NBC!! In Our
Latest Digital Version
of the print edition
of BE! Magazine
LOOK FOR SPORT,
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IN UPCOMING ISSUES
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ADVERTISERS AND PUBLICISTS
We're ON DEADLINE and have LIMITED SPACE in our spring/summer issues.
Take a moment and email us [mailto:info@saloncity.com]. We'll fill you in on how
you can BE!IN NOW.
Steven & Annie Casciola [http://r20.rs6.net/tn.jsp?et=1103095740140&s=14280&e=001ZwDvgIJ4MjIiydSRGMD38m9swxhQBkCv2RbApsZXcaq5BciaI05B3DBRdwA86Rwrn-zS2ZyKIyxMI2ZOSrEqHzZPIm5QoXZWqV0Mn5SuzX4DeQGD2Gy9dw==]Remember*
- whether it's world beauty, film, music, art, travel, literature, pop culture,
politics or America's Spirit,
Salon City is "Where Beauty Reigns!"
Have a Fab Day! The Olympics: Timeless Beauty in Motion!
Steven & Annie Casciola, Salon City's Founders
steve@saloncity.com [mailto:steve@saloncity.com] and annie@saloncity.com [mailto:annie@saloncity.com]
Steven, Annie, Penuchi
Want The Inside Spin?
*Visit Salon City Blog [http://r20.rs6.net/tn.jsp?et=1103095740140&s=14280&e=001ZwDvgIJ4MjLq1gqBk2joDrd1h2RWOsSi0oVv0xj223SZLqjjbtEWy6C2WWUQrgC0CAtLtvR3_67f1PRrllCuGwWGaIyu94Tx6zHiDn3R1-jOwC4kSQLSwYBPJxGNVhTJ],
"The Beauty Politic"
*Send your STORY ideas and 'HOT looks to Salon City at editor@saloncity.com [mailto:editor@saloncity.com].
Salon City publishes editorial tips, styles and ideas by Beautymakers in BE! issues.
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