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Thrillist New York
Thursday February 25, 2010
American Apothecary
Get high on your tee supply
Addiction's a relentless grind -- one minute you're
textbook-less because you're spending all your money on
designer drugs, and the next you're ignorant and sober
thanks to an even costlier jones: designer tees. Helping you
get your hands on both of those sweet releases at once,
American Apothecary.
Emblazoned with old school advertisements for
turn-of-the-century elixirs now known to be too awesome for
legality, AA's from a pair of former assistant DA's who
landed their law degrees and went the traditional route of
slinging threads to "expand the public's knowledge of our
absurd pharmacological history" (jk, pharma companies never
lie!). The uber-luxe, 100% Peruvian Pima cotton,
American-made T's are plastered with designs that include a
bottle labeled "Heroin" (marketed as a respiratory cure all
by Bayer); a regal, black & white lion draped with a banner
reading "Dr. S.B. Collins Opium Antidote"; and an ad pushing
liquid cocaine drops as an instant toothache cure,
featuring a pair of bonnet-wearing children who've never
been more earnestly pumped about building log cabins. Other
great promos include a portrait of a prim female smoking
Cigares De Joy for instant asthma relief, a newspaper promo
for snake oil (for the rheumatoid), and a woman next to a
mountain of food getting ready to banish her fat with "No
Diet-No Exercise" through tape worms, a weight loss fad that
was quickly replaced by the still-popular "No Freaking Tape
Worms".
And while the cost of a tee would score you absurd oodles of
crack, at least the brand's donating 10% of all proceeds to
drug outreach programs across the country, a mixed blessing
as when those people sober up they'll realize the pathetic
limits of their knowledge of 18th century colonial agrarian
economics...manifest destiny...or something.
Go down the gear rabbit hole at A-Apothecary.com.
http://themove.thrillist.com/link.php?M=2181171&N=234627&C=25f0fb7663659a52572fbc99fe5fd818&L=87677
-----------------Morning Quickie------------------
^ Pulp Fiction Burlesque Show - Celebrate the flick with
nudity and a twist contest at Joe's Pub this Saturday.
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