5 signs your marketing is outdated

January 12, 2011 issue Forward this newsletter  |   Subscribe  |   View online

5 signs your marketing is outdated By Robyn Freye Despite the best intentions, marketing strategies can begin to lag. These indicators suggest that your program is behind the times. Myths about the future of crowdsourcing By Neil Perry Budgets are still tight, and brands large and small are looking for innovative alternatives to spread their name. Video crowdsourcing could be the answer. Rebuilding the foundations of a great campaign Kirk McDonald, president of digital at Time Inc., outlines the bottom line for success in a digital marketing campaign. LATEST BLOG POSTS More posts What the Verizon iPhone Means for Marketers By Jordan Greene After literally years of speculation and rumors, Verizon finally announced that it will debut the iPhone on its network.  While consumers get their ultimate tech wish, this has some significant marketing opportunities for brands and publishers... Census Critique: Where it Succeeded and Failed Online By Jacques Hart Despite the media buzz leading up to the unveiling of the final 2010 census, the "big tally" of 308,745,538 U.S. residents was anticlimactically revealed Dec. 21 when most people were more interested in eggnog and mistletoe. To illustrate, search... Display Ads: Demystifying the “Banner Blindness” Conundrum By Ariel Geifman “Does anyone actually look at banners?”  No matter how many dozens of advertising effectiveness research papers show that display advertising works, some people still shrug their shoulders and mutter, “I just don’t remember ever looking at... LATEST COMMENT Technology enables publishers to make money off of the consumer/user traffic to their site and continue to innovate their site and deliver content. Without 1 or the other, the system would not work. Both are critical. liz zedo on: Digital marketing is about consumers, not algorithms MOST READ ARTICLES 1. 5 agency blogs you should be reading 2. 5 hot marketing jobs for 2011 3. The crucial differences between Facebook and Twitter 4. Rules for beating Google at SEO 5. Location-based apps: What works, what doesn't SUMMIT COVERAGE More photos Becky Gibson, Sr. Sales Executive, Advertising Age Erica Myones, Media Supervisor, NETexponent See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Mar 6-9, 2011 Lost Pines, TX Summit info Breakthrough Summit Mar 20-23, 2011 Miami, FL Summit info iMoms Summit May 1-4, 2011 Amelia Island, Florida Summit info   Advertisement     LATEST JOBS More jobs Senior Media Planner Regional Sales Manager CPG Senior Sales Executive CPG Senior Sales Executive Associate Director (Beauty experience) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Andrew Dumas Director, Sales, ShareThis See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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