BizReport - 01/31/2011

Email not displaying correctly? View it in your browser.    BizReport Newsletter  - 01/31/2011 http://www.bizreport.com Could clumsy clicks mean mobile ad model rethink? Jan 30, 2011 10:19 pm Earlier this month I posed the question "Are accidental clicks inflating mobile in-game ad success?". New research from Harris Interactive and Pontiflex appears to have answered that question. read more      Solution makes global SEO an option Jan 30, 2011 09:25 pm For just over a year, experts have been issuing notes to publishers and advertisers that they needed a global platform. Translated content, logos and messages have been touted as a huge benefit for brands, but many brands haven't figured out exactly how to complete this translation in an economical way. read more      ignitad release offers ad, bidding optimization Jan 30, 2011 08:53 pm New additions to the online space will likely make the advertising sector both more competitive and harder to navigate. Advertisers will not only need to figure out where to advertise but how - what types of ads and what types of sites - but they will also need to know when their ads will have the biggest impact. Publishers, meanwhile, will have to be ultra-competitive, offering the best media buys, the hottest content and the best engagement numbers. read more      Why local, mobile are complimentary offerings Jan 30, 2011 08:40 pm More ad dollars are being pushed into the mobile space this year, but the smart money is going not just to the mobile web in general but toward more specific mobile ad options. Geographically targeting ads to local consumers, for instance, has been shown to have bigger rewards than generalized mobile campaigns. read more      Shutl rolls out 90-min delivery times to SMEs Jan 30, 2011 06:05 pm Online shoppers are increasingly intolerant of poor delivery. It is little wonder then that British start-up Shutl is being touted as having "solved" delivery by enabling shoppers to get what they want delivered within 90 minutes. read more      LinkedIn enables enhanced targeting for advertisers Jan 30, 2011 05:07 pm LinkedIn has announced the launch of enhanced targeting options for advertisers as it looks to further increase revenues. read more      You are receiving this email because you opted in at our website www.bizreport.com. Unsubscribe ignoble.experiment@arconati.us from this list | Forward to a friend | Update your profile Copyright (C) 2010 BizReport All rights reserved.